With over 20 years of project and portfolio management experience, I am a performance-driven senior eCommerce professional with extensive experience in Luxury markets. I am passionate about delivering online experiences that delight customers and drive growth. I have a solid understanding of waterfall and agile processes, with both PMP and ScrumMaster certifications.
Overall lead for the end to end 2 year rollout of a new brand (KAMA Ayurveda - https://www.kamaayurveda.com/uk/en_GB/) on a new eComm platform. Working with senior stakeholders, BA’s, UX/UI, Commercial, Content Managers and 3rd Parties and closely with the tech team on delivery. Launched June 21 2023 Key responsibiliities: Hire and management of Creative Agency for CX, UX/UI Reporting to senior stakeholders on progress, status, change, etc. Working closely with brand to understand their design vision and creative direction. Collaborating with commercial on merchandising, understanding launch targets and goals Managing Content admin - SmartEdit - SAP Hybris Commerce/ SAP Commerce Cloud. Collaboratively working with development on delivery Governance of all project processes: inc. budget, progress, risk, issue resolution, etc Implementation of all downstream fulfilment from payment gateway to shipping & returns. Managing and motivating the team in a matrix environment. Additional projects: Launched an immersive product experience for a new line of Fragrance for L’Artisan Parfumeur - La Botanique. Launched Click and Collect for Penhaligon’s.
Lead 5 teams to deliver short term key improvements to logistics for Screwfix and B&Q.
Managed the end to end launch of Toofaced.co.uk. An additional brand to the Estee Lauder portfolio. I delivered this project on time and at 80% budget. Additional projects: Concurrently launched a suite of products, features and Global creative refreshes for brands including Bobbi Brown, Aveda and Smashbox resulting in immediate increased sales. Managed global, local and offshore teams. Launched Virtual “Try On” for MAC Cosmetics, Estee Lauder, Bobbi Brown and Clinique.. Bobbi Brown Lipstick. Key member of Steering Committee for decisions on project priority and portfolio strategy
As Senior Project Manager at GAME I ran large IT projects that involved transformative change across the online business and store estate. ● Launched GAME Elite. An omnichannel membership and rewards programme. The project launched on budget, on time and has exceeded sign up targets creating a net profit of 1.2M in one year. ● Launched Trade-In Online – allowing customers to trade-in their phones, tablets and games.
Implemented a Customer Insights Management platform for Scotiabank across Canada.
Managed large data projects including fraud detection for major banking institutions, Customer Insights improvement and point of sale credit check info.
Implemented a platform upgrade to online services for Canada in line with a worldwide platform and service upgrade.
Achieved the design and production of a children’s game that involves a treasure hunt across web and mobile phone. Time Tremors was nominated for a 2014 International Digital Emmy Award.
Responsible for entire SDLC of e-Learning modules for clients such as TD, WalMart and SCJohnson.
At Telus I managed all updates and enhancements to YellowPages.ca and Canada411 across Canada.
In this agency advertising role I delivered the entire multi-channel marketing campaign for the Gillette Fusion Proglide launch. Included: Facebook application, microsite, Youtube channel, emails, blogger widgets and on-line advertising.
Responsible for replacement of an out-dated extranet portal with a new Content Management System. Budget = 2.5M CAN
Project Manager and Site lead for Webkinz.com, one of the largest and most successful children's gaming websites in North America. Responsible for all aspects of Webkinz.com, including all new projects and uptime in 3 timezones. At the time, Webkinz had 19M users, of which 3-5M were concurrent.
I managed the full IT project lifecycle of Interactive TV applications for both 24/7 and live events such as TSN Extra, CBC News Plus, NTN/Buzztime trivia. This included an interactive version of CBC News for the 2004 summer Olympics.
Senior Project Manager. Interactive.
I highly recommend Laura as a stellar project manager. Throughout our collaboration on multiple digital projects, she consistently demonstrated deep expertise and a proactive approach. She is not only supportive and easy to work with but also excelled under extreme pressure, ensuring projects stayed on track and met all key milestones. Her ability to manage complex projects with a calm and informed demeanour makes her an invaluable asset to any team.
It was an absolute pleasure to work with Laura! As a very talented Project Manager, she strikes as a professional who can deliver on time, promptly resolves any obstacles along the way and treats everyone with great respect! Her sense of humour and approach to people make her stand out among other PMs and do make her a great leader, which is utterly important when it comes to delivering as a team.