A brand specialist in fashion, luxury and lifestyle. I have managed large scale, global marketing campaigns for Zara, Harvey Nichols, Lane Crawford and MO&Co. I have also art directed and produced photoshoots for Harpers Bazaar, Tatler, Glass Magazine, Porter Magazine and SCMP.
Leading both online & in-store brand marketing strategy and action planning for Zara in Asia & Middle East regions including Greater China, Japan, Korea, India, Singapore, Vietnam, Thailand, Indonesia, Philippines, Malaysia, UAE, Lebanon, Egypt, Saudi Arabia, Israel, etc. Main responsibilities - Establish and manage marketing plans with a keen attention to the brand's image, working closely with over 13 local offices, translate and adapt the brand message through different languages to the local markets. Involvement across a wide range of projects and experienced in: physical store promotions, events, press & influencer relations, packaging/ product (gift) design & strategy, content creation & management (editorial creative & art direction), digital marketing & etc.
Brand marketing & social media consultant for MO&Co. & Edition10.
Art Direction, Photoshoot production, Styling coordination, Creative/Social media marketing. Declan Chan Limited is a boutique fashion creative agency. Client list includes: Lane Crawford, Harvey Nichols, Porter Magazine, South China Morning Post (Post Magazine), Glass Magazine, Elle Hong Kong etc.
- Marketing support - Assisting production of advertising campaigns - fashion shoots, from budget planning, production schedule, casting, invoicing and sample logistics. - Social media communication - Managing the social-media platforms(Facebook/ Weibo/Twitter)which involved online copy-writing, live-event tweeting and report analysis.
Undergoing research for design solution, with the outcome to include a series of branded products. The products were to represent and promote the brand essence in the form of commercial merchandise. They would also be showcased as a cultural communicator, and were to be sold in a stand-alone store.