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Pauline Dumouchel

Digital Marketing Manager | Fluent in French, English and Chinese
About

I'm currently looking for a position in Digital Marketing in France or abroad. I have nearly two years' experience in digital marketing, acquired with Vivienne Diamant and Yellow Korner. I've lived in London, Shanghai, Taipei and Paris, making it easy for me to adapt to any environment. My previous managers have appreciated my rigour, curiosity and writing skills. I'm fluent in French, English and Chinese, and I'm always willing to put forward new ideas for projects. pauline.dumouchel@hotmail.com

Previous Brands
CANAL+ Group
Jimmy Choo
Printemps
Vivienne Diamant
YellowKorner
Work Experience
Digital Project Manager
Jan ‘23 - Jul ‘23
CANAL+ Group

- Monthly Excel reports on upcoming releases (films, series) - Redesign for Studiocanal's internal website (design, navigation) - Support for festival preparations (MIPTV, Cannes Festival) - Protection of content through action against pirate sites and social networks

Digital Marketing and PR Manager
Jul ‘22 - Aug ‘23
Vivienne Diamant

- Monitored the budget for the opening of two VD Shops - Organised events, contacted and hosted the influencers - Definition of keywords for the website's SEO referencing - Analysed campaign data (KPI's) - Managed the social medias (Instagram)

CRM and Digital Project Manager
Jan ‘21 - Jul ‘21
YellowKorner

- Supervision of commercial operations from start to finish - Creation of newsletters and articles for the Zeinberg blog - Posting on digital platforms (Instagram, Facebook) - Creation of marketing visuals on Photoshop - Customer management through the after-sales service

Licensing and Marketing Intern
Jan ‘20 - Jun ‘20
Jimmy Choo

This position is the key link between Jimmy Choo and External Partners such as Licensees, collaborating Brands and Individuals, and responsible for exploring potential Business Development opportunities. I have : - created marketing support on Powerpoint to present the new accessory collections - carried out a competitor analysis and a price map (300 products) - conducted an analysis of demand and market trends - supported the launch of Jimmy Choo's first make-up collection 'Seduction Collection'

Hostess at International Detax
May ‘18 - Jul ‘18
Printemps

- Tax exemption: welcome Chinese-speaking customers, guide them and explain in Mandarin how to use the tax exemption machines - Guide service: check, correct and scan the guide cards of Chinese groups; work requiring rigor and efficiency.

Languages
French - Native
English - Fluent
Chinese - Fluent
Education & Training
Fudan University
‘21 - ‘22
World Economy Master Degree
ESSCA
‘17 - ‘22
Master's degree
High School Jean de La Fontaine
‘10 - ‘17
Bachelor Degree
92100 Boulogne-Billancourt, France