Hi, I am Lexie, a social media marketing and community manager specialised in elevating luxury and lifestyle brands with premium content creation and creative social media strategies. In the past years, I have worked with 10+ clients in diverse industries to develop and execute a proactive social media calendar, managing all phases of social media marketing. I have worked regularly with B2B and B2C clients to produce performing social content on platforms like Instagram, Pinterest, and LinkedIn. I love collaborating with lifestyle and luxury brands to show their best side on social while maintaining an authentic brand voice.
Created 400+ pieces of content in a wide variety of formats (still images, gif, reels videos, copy, website images) from concept, research, to design, delivery Accomplish 1 m organic impressions and 479.08k audience on Pinterest in a year and created two successful Pinterest boards with an average of 83.98K impressions
Planned a year of pioneering marketing programs for developers and executed across social media, meetups, and conferences, in collaboration with GitHub, Open Source Hong Kong, and agencies Drove the Hong Kong-first AI x Drones Joint Universities Competition by liaising with DJI, internal functions, Microsoft partners, and the Shenzhen developer team which has resulted in 200k campaign impressions on Facebook and 12 press coverages
Liaised with 5 APAC markets to align campaigns and ensure unified marketing messages and visuals on Bobbi Brown's e-commerce website Analysed sales and website traffic metrics to generate key insights for brands (Bobbi Brown, Lab Series) on e-commerce website, retailer website, and third-party platform