Marketing Manager with 7+ years of experience in the media & retail industries. Know-how includes leading international projects, e-retail, digital strategies and operational marketing.
- In charge of the Digital Marketing Strategy of the e-commerce Darty websites in French Overseas territories - Oversaw the communication of the launch of a marketplace connecting European vendors with overseas consumers
- Identified and delivered initiatives to achieve best-in-class UX and improve customer engagement on all devices - Partnered with technical teams to drive storefront personalization and continuous improvement - Ran quantitative and qualitative studies with Kantar to inform the creative development oforiginal movies - Supported the development and delivery of marketing assets on Amazon owned platforms for the TV show Mixte - Planning the launches of new titles and seasonal onsite campaigns for the French market
- Designed two live experiences for an on-and-offline fashion event in Berlin whose purpose was to reimagine the retail experience of finding your perfect pair of jeans, supported by the latest in Amazon's innovative technology. - Drove third-party sellers satisfaction and investment across our suite of marketing tools and programs - Helped pitch and recruit new hold-out brands on Amazon Fashion - Defined, coordinated, executed and analysed all promotional and seasonal events of Amazon Fashion
- Recruited and managed a team of 5 e-merchandisers based in the mentioned countries - Looked after all the Onsite topics of the 3 Daraz websites (approving designs, performing user flow analyses and sharing best practices) in order to improve the conversion rate - Oversaw concept definition and launch of major events (e.g. Black Friday or Fashion Week)
- Developed global limited edition labels and shrink films for Volvic Juicy, Volvic Tea and Volvic Flavoured - Developed the new Volvic Collection: POS materials and branded accessories - turnover multiplied by 3 × Organised an internal activation to convey the Volvic New Identity to headquarters employees - 500 attendees
- Carried out business analyses of indirect retail chains selling Club Med trips and organised commercial operations
- Helped to monitor 360° BTL marketing campaigns: from concept development to the production of packaging