Louisa Lau is an art director and graphic designer with 15 years expertise working for innovative startups and established brands. She helps brands tell their story through strategic thinking and modern design, creating visual solutions across thoughtfully crafted brand, print and digital platforms. Having worked for brands and agencies, she understands what clients need to bring visual identities to life, and how to refresh their communications. Louisa comes from a travel, lifestyle and fashion background working for brands including Black Tomato, Cadillac, Raffles Hotels, Diageo, Dazed and Style Bubble .
Work alongside the Head of Marketing to plan and execite a creative and marketing strategy for the brand, its new products and services. •Launched the company's first rebrand in 15 years with great industry wide success improving brand metrics and perception. •Develop global brand strategy and produce corporate visual and tonality brand guidelines. •Set and administer an annual and marketing budget measuring the impact of creative strategies vs cost of implementation. •Manage 4 direct reports, managing team workload, overseeing their creative and personal development. •Oversee and guide the brand's digital and social media presence. •Manage creative partners such as video producers and freelance photographers. •Oversee all content and copy across all platforms; digital, print and social. •Responsible for all event creative such as yacht shows and open days, ensuring the brand is correctly represented in all event collateral and real life touchpoints. •Responsible for driving new creative projects, brand partnerships and white label creative services.
Lead and develop the creative vision for brand strategy and content agency Studio Black Tomato and it's luxury lifestyle clients including Bulgari, Cadillac, One&Only, Hamilton, Johnnie Walker British Airways. •Collaborate with internal and external teams to concept and deliver creative for, but not limited to brand roll out, rebrands, advertising, film making, digital, print, social. •Take client briefs to build best in class campaigns and activations from conceptual stage through to execution, managing budget requirements. •Work with Account and Strategy team to translate client's objectives into effective deliverables by establishing clear campaign goals and on-brand creative. •Manage a team of designers, art workers, and video producers to deliver all creative assets to clients. •Brief and manage external creative partners such as video production agencies, talent agencies, photographers, stylists, illustrators and motion designers. •Manage resource and workflow of creative team across design and video. •Led creative strategy on multi channel campaigns •Leading relationships with key clients, participate in and lead both team and client workshops.
Founding member of the internal creative agency behind Black Tomato. •Responsible for leading the creative and design for Black Tomato (luxury travel) •Manage and execute all design output from newsletters, brochures, website wireframes, and campaigns. •Working with Exec Directors and Sales teams, define the agency's services offer to tourist boards, hotel groups and lifestyle brands. Services include branding, digital design, video production and print design. •Built a creative team of copywriters, designers, video producers.
Packaging design and copywriting for Nokia Care and Nokia Life product packaging collateral.
Responsible for two rebrands and two site relaunches for fashion writer Susie Lau, leading the creative for all design collateral from digital assets, business cards to social graphics.
Writing editorial copy for online and offline channels, for the site, customer emails and print material. •Managed all social media channels by generating on-brand and engaging content. •Worked closely with the Marketing, Events and Press teams to ensure the online editorial content and social strategy tied in with their current and upcoming campaigns.
Launched online lifestyle magazine featuring current art, design, fashion and culture stories in London, producing 10-15 new articles every week. •Responsible for brand creation, website design/launch, and promotion of the site via social outreach. •Recruited and managed a team of 12 contributing writers and photographers. •Pitched and secured brand partnerships and advertorials with Le Meridian hotels, and Stills Atelier.
Produced illustrations for Dazed exhibitions and Dazed brand partnerships. •Reported on London Fashion Week by photographing looks backstage and writing show reports.
Client pitch deck design and pitch illustrations for 'The Coke Side of Life' campaigns.
Worked with Editorial team to commission articles/illustrations •Worked with Art Director to design page layouts, check pre-press artwork and liaised with printers. •Launched original site and oversaw design, UX, content production and social media. •Responsible for all visual communications including email, social media, video and print.