A self-motivated E-Commerce Director and Co-Founder of True Vintage and True Store with 10 years experience in the fashion/clothing industry. Created in 2014, the business grew from zero to £4.2m annual turnover and gained 366k Instagram followers, delivering to over 70 countries worldwide. I directed the launch of the sister company True Store in 2019, a fashion and lifestyle brand focussed on sustainable new clothing based in Covent Garden, London.
Key Achievements: • Led the hiring and training of 24 members of staff across E-commerce, Marketing, Creative and Fulfilment departments • Ran the creative department, growing the function to 6 employees and managing a team of 12 Increased average order value by 15% through launching product bundling, recommendation blocks and ensuring the most profitable products are showcased • Created a strong culture within our employees by driving autonomy, responsibility and enjoyment • Launched our own label ‘true vintage inspired’ - focussed on festival season and key cultural moments across the year • Directed successful sales events and collaborations with Tommy Hilfiger, London Fashion Week, Urban Outfitters, MOB Kitchen, ASOS & Polaroid • Successfully integrated marketing and sales software including Nosto, Klaviyo, Global-e and Algolia • Raised £35,000 for the NHS during COVID pandemic by designing and launching a charity t-shirt Led the launch of the True Vintage App on the app store, leading to a 20% increase in revenue • Increased premium brands offering, including Adidas, Burberry, Dior, Nike, Prada, Stone Island, Versace, YSL • Collaborated with FR2 to release a limited edition collection with products which were exclusively available in the UK. Overseeing the design, manufacture, marketing strategy and launch of the FR2 collection that sold out in under a month: sales totalling £18k • Preparing and delivering presentations on behalf of the business • Featured in articles for Forbes, Drapers, and 365 Retail Daily Responsibilities: • Led the overall marketing and sales strategy for the online business • Constant monitoring of sales data and wider finical reporting, to drive ongoing strategy • Overseeing monthly, weekly and daily management meetings with Marketing, Fulfilment and Buying departments • Weekly strategy meetings with external software designers and web developers Show less
Responsibilities include: • Creating, planning and delivering a strategic vision that defined the business. • Day to day management of in house production team and studio • Producing content for web and social marketing • Promotional campaigns for major shopping events, Black Friday, Christmas.
• Maintain relationships with brand’s clients and expand present client database • Manage the showroom, handle the appointments and orders • Organise and represent the brand at international trade shows
• Men’s designer clothes shop based in Guildford. Brands sold in store include Hugo Boss, Moncler, Dior, Burberry and others. • Part of a close knit team of 4 employees. Teamwork and good communication are imperative to help continue the growing success of the company. • Trained to develop strong and long term customer relationships to ensure the company is delivering a first class service. • Trained in suit tailoring, designing shop window displays, putting together outfits for store manikins, stock taking and handling money Show less