Passionate and creative marketer skilled at creating engaging and impactful customer journeys. Avid problem-solver and positive team player.
Defined & built CRM activations in coordination with markets (Japan, Europe, US) and brand teams. Conducted an audit of the marketing triggers, presented strategic recommendations to key stakeholders; and led the redesign of the marketing triggers accordingly. Supported the launch of Line in Japan.
Managed engagement marketing campaigns end-to end for Crave (video streaming service) including onboarding and retention campaigns to a database of over one million. Performed analysis on campaign performance results, highlighting success, trends and new opportunities to present to internal stakeholders. Spearheaded the implementation of CRM activities in French for the launch of Crave as a bilingual product.
Drove the development of franchisees marketing by negotiating contracts and implementing marketing plans in line with brand objectives. Crafted and launched local marketing campaigns using social media, email marketing, direct mail, TV, billboard advertising, events, etc.