Experienced retail professional with a background in luxury fashion and merchandising. Skilled in stock management, customer service, and sales optimisation. Proven ability to enhance store performance and deliver exceptional customer experiences. Available 8-12 hours per week, including evenings and weekends.
• I managed stock for Menswear Jersey, Knitwear and Outerwear (£1 mil. stock worth) to ensure optimal replenishment and first allocations are achieved for given departments. • I utilised Nextail to accurately allocate stock to all channels – Wholesale, Ecommerce, UK stores and Franchise - in line with the distribution plan. • Through strong relationships with Core Merchandising counterparts, and excellent knowledge of capacity, option plan and sales trends, make informed decisions on allocations. • I provided administrative and analytical support to senior Merchandisers as well as being in charge of reviewing available reporting, including Nextail parameters, conducting regular store visits and website reviews. • Regularly monitoring key lines availability, and making allocation adjustments to ensure stock is where the demand is.
• I implemented established business strategies, assigned roles and tasks to team members according to their strengths and abilities to achieve store KPIs and targets. • As the Supervisor of a team of 8 sales associates, I successfully elevated business performance by implementing selling techniques that optimised the team's potential. • I demonstrated a deep understanding of Diesel's brand values, luxury standards, and product knowledge, consistently delivering exceptional customer experiences that truly embodied the essence of the brand culture. • I proactively adopted Customer Data Management (CDM) strategies to build solid and professional relationships, identify client needs, and increase sales opportunities. • I developed and implemented campaign and merchandising strategies, which encompassed visual merchandising and product placement, all aimed at elevating the customer shopping experience, boosting foot traffic, and increasing in-store sales.
• I managed Ladies Leisure and Accessories intake across e-commerce to ensure the department's KPIs and performance targets are consistently met. • I diligently oversaw product replenishment for best-selling items in the online store and promptly executed stock moves from physical stores to expedite sales on the online website. • I conducted competitor research to identify market trends and potential missed opportunities for the business and translated these findings into presentations/visual mood boards. • I took charge of internal user-generated content (UGC) shoots to strategically drive email marketing conversions. • I collaborated with the marketing team to devise creative solutions for marketing briefs, enhancing brand image, online visibility, and customer engagement for COS. • I maintained close collaboration with various business functions, including buying, e commerce, store merchandising, digital marketing, and PR teams, to successfully accomplish weekly objectives.
• I supported the marketing team in the development and execution of marketing campaigns, including conducting market research, competitor analysis, and gathering data insights to contribute to campaign strategies. • I managed and monitored social media platforms, including content creation, scheduling posts, engaging with the audience, and analysis of social media metrics to identify opportunities for improvement. • I assisted in client communications, including preparing reports, presentations & marketing materials, coordinating meetings, and providing updates on project progress to ensure client satisfaction and alignment with project objectives.