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Mar Pérez Cerdeira

Freelancer Graphic Designer / Art Director
About

I have more than 10 years experience as a Graphic Designer focused on the communication and marketing sector: layout and design, illustration, and photo retouching; I had collaborated with prestigious luxury brands such as: Hublot, Ulysse Nardin, Boucheron, IWC, Porsche Design, Baume & Mercier, Damiani, Massimo Dutti among others. I am comfortable working as part of a team or individually and have a solid experience working with different designing software such as: Photoshop, Illustrator, InDesign and knowledge of After Effects, Html5 and Css3. In addition to my experience and personal qualities, I have a solid education and passion for design and am extremely enthusiastic about creating new things. As a collage artist I have participated in several exhibitions: 2023 - "Neither Forgotten, nor Recognized", Ateneo Cultural el Albéitar ULE, León 2022 - "A number of clouds", Échale Guindas Gallery, Madrid 2021 - "The privilege of living", Mujeres que cortan y pegan 2021 - "My House", Mados Gallery, Madrid 2020 - "Songs to remember", Sala Siroco, Madrid 2020 - "Collage and Word", El Matadero, Madrid 2020 - "A collage for her", Mujeres que cortan y pegan 2020 - "Rock, Fanzine and Scissors" Open to collabs: mar@estudiodelmar.com

Previous Brands
Atmira Espacio de Consultoria
Diarsa
Estudio del mar
Herrera Publicidad
Paper Culture
Sistema para el Desarrollo Integral de la Familia del estado de Sonora
Work Experience
Freelance Graphic Designer
May ‘21 -
Paper Culture

• Art direction for the creation of design concepts for customizable cards and stationery based on a creative brief. • Application of editorial design skills, including mastery of typography, visual hierarchy, color theory, and composition, with a minimalist, modern, and contemporary approach.

Art director & Graphic Designer
Jan ‘21 -
Estudio del mar

IWC Schaffhausen, Massimo Dutti, Hublot, Baume & Mercier, Número Once, etc. • Visual Identity design: logo, typography, color palette, pattern, etc. • Graphic design of invitations, stationery, press releases and newsletters. • Create content and advertising pieces for different formats and digital media. • Adapt Key-Visuals and concept art into different campaigns. • Design and management of social media.

Graphic designer
Oct ‘11 - Feb ‘21
Diarsa

• Responsible for producing brand-consistent graphic art and visual materials to support marketing and communication efforts. • Tasks include developing layout designs and final artwork for press releases such as brochures, catalogs, invitations, marketing emails, foams, vinyl’s, roll up, posters, billboards, etc. • Capable of developing creative advertising artwork for print and multimedia adaptations. • Excellent proficiency in Illustrator, Indesign and Photoshop.

Junior Marketing & Communication
Jan ‘11 - Oct ‘11
Atmira Espacio de Consultoria

- Corporate website redesign and update and interactive ad banner developer. - Corporate Social Media Manager: Facebook, Linkedin, Twitter, etc. - Development and implementation of strategy for improving internal and external communication. - Layout designer, copywriter and brochures production to promote ATMIRA’s services and products. - Management and logistics of company events: Breakfast with clients, workshop, business development. - Development and implementation of Corporate Social Responsibility Plan.

Copywriter
Feb ‘09 - Oct ‘09
Herrera Publicidad

-Copywriting for web, print and radio spots ads, catalogs, websites, etc. -Lead brainstorming of creative ideas for advertising campaigns. -Managed logistics of advertising campaigns by planning media and production coordination. -Maintained client relationships to improve ability to provide new advertising proposals with firm project deadlines.

Administrative Coordinator of Public Relations and Events
Aug ‘07 - Sep ‘08
Sistema para el Desarrollo Integral de la Familia del estado de Sonora

- Planning, production and events management: Silent Auction “Por una buena causa”, Convention “Valores Sonora 2008”, etc. - Design and development of event presentations for the institute’s president. - Researcher, copywriter and layout designer. - Budget Management for public relations department. - Copywriter for the internal magazine 2007-2008 editions by performing interviews, research and event coverage. - Monitored press, radio, television and internet media for public relations purposes.

Languages
Spanish - Native
English - Work Proficiency
Italian - Basic
Education & Training
Trazos
‘18 - ‘18
Monográfico de Html5 y Css3
Coco School
‘09 - ‘10
Master degree of Advertising Creativity
Coco School
‘09 - ‘10
Post grade in Design and Visual Arts
Universidad de Sonora
‘04 - ‘09
Bachelor's of Communication Science
Alicante, Spain