I am a Creative Director with 15 years of expertise in international luxury fashion houses and Scandinavian premium brands. I have a deep understanding of commerciality and focus my creativity and leadership into the growth of the business. A strategic thinker with a strong vision and communication skills.
_Report to CEO _Rebrand and build an elevated vision aligned with brand values and target margins _Ensure a strong aesthetic across all product categories _Develop 4 collections per year, capsules and the ongoing Essentials concept _Oversee collection development from conception to SMS _Secure commercial input from sales in the collection development _Ensure design decisions are aligned with business goals and customer needs _Define market segmentation to design for specific target groups _Create strategic product range plans with Product Director and scale them over time _Ensure products are according to desired target margins _Identify new customer market opportunities and develop with strategic collaborations _Conduct market research and analysis to identify emerging trends, consumer preferences, and competitive landscape, integrating the results into design concepts _Define seasonal concepts with moodboard, printboard, fabrics and colour palette _Mentor a team of designers providing support to foster their professional growth _Build a trustworthy relationship with C-suite executives, agents, external partners and shareholders to secure repeat business and foster loyalty _Direct presentations showcasing trend analysis, design concepts and product strategies _Lead creative strategy for campaigns, E-comm shoots and and video productions _Work closely with creative leaders from global external agencies, production companies and consultants
_Report to Creative Director _Develop seasonal concepts aligned with the brand DNA and target audience _Design direction for RTW, Accessories, Jewellery and Eyewear _Conduct market research and analysis to identify emerging trends, consumer preferences, and competitive landscape, integrating the results into design concepts _Ensure high quality innovative products consistent with the business strategy _Align and communicate a consistent vision and company values within all departments on a regular basis _Build key relationships and develop a collaborative strategy with all departments _Lead and inspire a top performing design team fostering a positive work environment _Nurture a circular design mindset with innovative and human-centric ideas bringing fresh approaches to brand storytelling _Optimize internal design processes for all teams understanding their workflows _Ensure deadlines are adhered to the critical path via weekly development meetings
_Report to Creative Director _Set seasonal design briefs across 4 collections and capsules a year _Oversee the entire design process, from initial conception to production _Select high quality fabrics, trims from Italian and Chinese mills in close collaboration with Creative Director and Product Developer _Hand and Illustrator sketching based on moodboard and design stories _Create accurate tech packs for Chinese and European factories _Manage and develop a highly motivated, competent team _Direct fitting sessions with the Creative Director ensuring fit and quality _Partner with CPO to ensure best factory allocation and lead times _Present collection to sales agents and CEO _Creative direction for fashion show concepts, campaigns and E-comm shoots _Fashion show organisation
_Report to Head of Design _Work closely with Creative Director and Head of Design on seasonal concept and collection design _Design 2 show and 2 lookbook collections per year _Travel monthly to the Italian factory to launch the collection _Hand sketching and CAD drawing based on moodboard and design stories _Research trips to vintage warehouses in Italy and France _Select high quality fabrics and trims from Italian mills along with the Creative Director _Direct fitting sessions with the Head of Design ensuring fit and quality _Create accurate fit notes for the Italian factory _Fashion show and lookbook assistance
_Create detailed CAD designs using Adobe Illustrator _Develop colour-ups for collections in line with seasonal themes. _Conduct in-depth seasonal imagey and vintage research based on design stories and moodboards _Launch and follow developments with in-house pattern cutters and seamstresses _Assist Senior Designers and Creative Director during fitting sessions
_Report to Product Developer _Manage day to day product development of the knitwear collection _Develop a professional relationship with Italian factories and suppliers _Assist creating seasonal design stories and moodboards based on Creative Director’s brief _Drapes, finishings and details mock ups based on design stories and moodboards _Fashion show and lookbook assistance
_Report to Senior Designers _Assist creating seasonal design stories and moodboards based on Creative Director’s brief _Imagery and vintage research _Create precise CAD’s in Illustrator _Assist the Senior Designers and Creative Director during fitting sessions ensuring fit and quality _Fashion show and lookbook assistance
_Report to Senior Designer _Assist creating seasonal design stories and moodboards based on Creative Director’s brief _Imagery and vintage research _Create precise CAD’s in Illustrator _Assist the Senior Designer and Creative Director during fitting sessions ensuring fit and quality _Fashion show and lookbook assistance
_Report to Senior Pattern Cutters _Cut and sew patterns _Fashion show and lookbook assistance