SKILLS • Brand strategy and management: brand positioning, product portfolio, market analysis, consumer research, product design, brand performance analysis • Marketing and brand communication: packaging design, advertising, content production, art direction • Creative teams’ sourcing and management • Project planning and budgeting • Client management • Pitch deck preparation and presentation INDUSTRIES Cosmetics • Fashion • Hospitality • Digital Services • Food & Beverages MARKETS France • UK • USA • UAE CURRENTLY OBSESSING OVER Design that sparks emotion, snappy storytelling, conceptual set-design and art history.
Over 20 projects completed across 6 industries (beauty, luxury, fashion, hospitality + others). Worked for brands based in France and abroad (USA, UK, UAE, Russia). Accompanied clients on: - Brand Strategy - Visual Brand Identity - Brand Activation - Content Production
Led the innovation pipeline strategy and international communication development for 3 different brands (Vichy, La Roche-Posay, L'Oréal Paris). Achieved double-digit growth on assigned product portfolios + delivered breakthrough campaigns with strong KPI's.
Successfully completed Unilever's Future Leaders Programme and took over the Lipton tea brand as Brand Manager. - Relaunched Lipton Green with a 360 media campaign and a nation-wide PR activation - Organized and rolled out a massive competition-mechanic promotion with media support and in-trade activation - Stabilized performance in the context of a price war across the tea category