Over the years I have discovered that I can define the needs of a brand well. I have worked for several companies where I quickly identified the core of the brand and monitored it over time. When creating a collection, I can, for the sake of the brand, put my own style or taste aside and create an image that strikes just the right tone for the brand. Due to the diverse areas I have explored during my career, I can call myself an "all-rounder". I am focused on organizing, creating, sampling and closing with visual content around the collections. I prefer teamwork, but am also very independent, and let's not forget: I accept that working days are never the same. As an individual, I don't follow trends; I have always maintained a personal style. My individual style is described as clean, feminine, modern and somewhat classic. My style or designs are fashionable in season, but wearable during different seasons. I am an original designer with a strong fashion aesthetic and a keen eye for proportion. In short, a passionate designer/concept developer of shoes and bags, who cannot imagine a better profession. I am also a guest lecturer at ArtEz for the product design department.
The woman's collections is my full responsibility along with the brand image.
As Creative Director I’m the responsible guard for brand strategy and overall creative image. I Deliver trend and forecasting concepts for 2 shoes and 2 bags collections. I oversee design and development. I coach and develop the design team and manage the development process. Work closely with marketing, creating concepts for commercial photoshoots and campaigns. Work closely with VM, creating window and instore concepts. Attent international trade fairs where I source new suppliers, materials, fashion trends and colour trends.
For SHABBIES AMSTERDAM 10th year aniversary I initiated and organized the show. I worked closely with fashion show project manager, sound designer, audio visual company and marketing manager.
As head of design and MT member I control a team of designers, spruce about the collection with the founder of the brand, control the broad image and branding of the separate labels FRED DE LA BRETONIERE, SHABBIES AMSTERDAM & FRETONS. These collections shoes and bags, are developed in Europe (Italy-Spain-Portugal) South America and India , which countries I frequently visit for collection development, fairs and shopping trips. What I particular like in this function is the complexity, diversity and dynamics.
freelance footwear & accessories designer Concept designer
In a small team I was responsible for the shoe collection: Original Every One. It was a challenging and exciting period in which we started to reissue this “Original Every One” brand.
In this period I had the opportunity in cooperation with Intermedium to reissue my own brand label called LILLIAN SANDERSON for which I had absolute freedom in design. My tasks consisted sourcing, designing, sampling and developing for this I traveled to Italy. Next to this I worked on the label branding, artwork, invitations, exhibition design and website design. The freedom and responsibility in this job fit me like a glove..
As head and sole designer I took care, together with my manager, of the look of the shoes collection BETTY BARCLAY, I also took care of technical modeling, coloring, materials choice and design. For this function I traveled for development and sampling to China. Moreover I held license meetings in Germany and was responsible for the catwalk shoe collections. The solitary position, responsibility and travel to Asia have always given me a lot of work fun.
Anual workshop shoemaking at Product Design, in collaboration with fashion designers. Consulting students.
' Elegancia Holandesa ' in Art Space Manzana 1 Santa Cruz, Bolivia, 2006 Museo Tambo Quirquincho ' Elegancia Holandesa ' in La Paz, Bolivia, 2006 ' pedestals: shoes between art, craft and industry ' at the Museum of modern art in Arnhem, the Netherlands, 1995 Elegancia Holandesa’ in Art Space Manzana 1 te Santa Cruz, Bolivia, 2006 ‘Elegancia Holandesa’ in Museo Tambo Quirquincho te La Paz, Bolivia, 2006 ‘Voetstukken: schoenen tussen kunst, ambacht en industrie’ in het Museum voor Moderne Kunst te Arnhem, 1995
In these years I have laid the foundation for my future career in the fashion and design world, building on my own shoes and accessories collection by designing and developing, in Portugal, attending on international trade fairs and to sell. In other words, the whole route in the business.