PROFILE
Responsible for creating dynamic and responsive mobile app through user flows, wireframes, prototypes and mockups. Translating requirements into style guides, design systems, design patterns and attractive user interfaces. Designing UI elements such as input controls, navigational components and informational components. Identifying pain points and troubleshooting UX problems users face. Collaborating effectively with product, engineering, and management teams. Incorporating customer feedback, usage metrics, and usability findings into design in order to enhance user experience.
Working alongside SwitchGrocery leads to create design concepts for socials, website, and marketing campaigns to reach their exisiting consumers, attract new customers, and increase audience retention through a user centric approach. The brand focused visual designs helped increase overall company revenue by 25%.
Developed and maintained print/web collateral, graphical standards, and marketing. Worked in conjunction with the Art Director in creating integrated designs for various types of design needs. Responsible for the development of UX designs, wireframes, user flow charts, and mock ups. Improved company brand identity by applying design principles, typography, colour theory, and composition to various brand promotional and marketing materials.
Able to quickly synthesize complex, data-rich material into data visualizations like infographics, online visuals, posters, etc. for our clients. I am responsible for working on agile video production with proven skills in After Effects that yielded positive results for the company. Established a strong brand image through developing marketing collateral, customer videos, and process visualization materials, using Adobe Creative Suite. Assisted in the production of presentation materials for clients and for business development.