An experienced Head of Menswear specialized in defined and relevant luxury, with a focus on modernity through innovation and commerciality. Known for providing outstanding results across categories with focused technical vision and authentically curated brand aesthetic evolution.
• Right hand to Creative Director • Close working relationship with CEO and executive commitee/board of directors- generating brand direction and daily business connectivity. • Responsible for all categories of garments including catwalk and commercial ranges. • Drove elevation and luxury definition acceleration implementation across all categories brand products and DNA strategy. • MRTW design evolution and branding definition • Collection concept research & ideation development across categories and season • Colour and fabrication developments and experimentation • Leather, skin and specialty fabrication techniques and development • Brand project mapping across design and co-connectivity with Art Directors and Marketing teams • VIP and special project management and ideation • Special launch collaboration projects design & image creation • Italian manufacturing in-put, refinement, relationship management and practice optimization • Team developments and working daily structure – implementation of optimisation and continued management. • Cross connectivity and closely working with Art direction teams, stylist, and creative consultants. • Management of fitings, ergonomic structuring, fabrication evaluation and product industrialization • Pre-production fitings and special product launches • Optimised and achieved accelerated commercial targets for product categories across retail.
• Down sportswear and outerwear specialty design and manufacturing • 25 Piece Range plan consisting of women and men's outerwear garments- focus on technical functionality and region specific. • Project and factory management
• Commissioned for specialist international brand collaboration projects • Directly reporting to Roland Mouret & managing director- translating the vision of Roland and project targets • Mood Boards-trends and consumer commissioned function analysis-& product boards • Fabric & component sourcing & liaising with international factories & companies • Technical illustration and image projection & manipulation
• Launched and co-founded contemporary-luxury MRTW/ WRTW label 2010- in response to hunger from British youth culture for the emerging new category of sport-luxe aesthetic. • Brand guardian and joint CEO/ Designer • Specialty in outerwear product category, creating statement silhouettes, fabrication, and product innovation. • Expertise in sourcing, developing, sampling and production of garments internationally, with specialty in Italian factories. • Successful relationship building and development with press and buyer/wholesale market globally • Innovation design each season from conception to execution ranging across individual product design within 7 categories, garment sampling & development, styling and fashion week launch. • Complete and comprehensive experience and understanding of Menswear industry ranging from design to front facing business and press sectors. Achievements • Established a philosophy of iconic design and elegance, in conjunction with an advanced-contemporary commerciality. • Trailblazer of current sport-luxe-tech lifestyle youth revival aesthetic, working in conjunction with renowned editors and stylists for seasonal creations and high concept products balanced with commercial awareness. • Drove commercial product collaborations each season across all product categories of brand with sales distribution internationally. • Creation of iconic and renowned emerging menswear label within the rise of the menswear London scene showcasing a defined and relevant collection twice annually, stocked and worn by cult influencers and zeitgeist leaders. • Developed, created and implemented art direction and audience language with branding partners and platforms across all product categories of the label • Twice annual LFW on-schedule showcasing- directing event production and experiential culture environment (collaborating with artists, stylists, set designers, art partners, photographers & other creative) • Created, launched and lead 12 statement collections to creative and commercial success, independently, which received multiple awards and nominations of note • A proven track record of leading design to business growth, working intensively with international buyers and retail sectors- participating and selling in international showrooms and tradeshows- understanding the importance of aspirational and commercial menswear product design. Awards: -WOOLMARK PRIZE-Menswear (runner-up British Isles Awards) 2016 -WGSN- Best Menswear Brand 2016 -CONVERSE- Brand ambassador/ Creative Partner 2015-2016 -CFE VENTURE AWARD 2012 -LCM- on schedule RTW 2011-2016 -FASHION EAST 2011 -HARRODS LAUNCHES- Design Award 2011 -7 BRILLIANT BRITS- UK Esquire 2011 Collaborations: -AWGE / A$AP ROCKY M&S – MRTW- Autograph RIVER ISLAND -KICKERS -PENFIELD -NIXON Timepieces -GRENSON -SAUCONY -LE-COQ-SPORTIF
• Assisting Designers and studio team • All daily administration & logistics duties • Patern cuting & drafting • Sample construction development & refinement • Embellishment application& technique development & experimentation
• Extensive research for new projects/ Fabric research and organization • All Show couture construction development & refinement • Clay sculpture and shape trials shoe shapes silhouete innovation design development • Patern drafting and production of toille • Illustrator technical drawings and image design/ Digital patern manipulation • Garment alteration and couture finishing
• WRTW Patern cuting • Silhouete design development for RTW Collection • Print design • Embellishment design experimentation techniques