Creative, energetic PR and marketing professional, specialising primarily in fashion and retail with extensive experience representing a wide range of UK and global brands. A comprehensive skill set with widespread industry experience and contacts. An excellent relationship builder and communicator, with the ability to understand brand and client objectives and deliver meaningful results. Considered a focused, conscientious and highly respected member of any team. Inspired by creative environments, people and companies who are pioneering new initiatives; doing things differently and breaking the mould. Passion to deliver PR and communications with meaning and social purpose, actively seeking brands and companies that have holistic and a unique culture.
• Support PR Controller in UK coverage delivery through press engagement and product initiatives • Drive creative brand communications ideas & ensure the press team provide a clear consistent brand message to Press • Manage and drive influencer outreach strategy for River Island • Manage the day to day running of the UK Press Office • Oversee monthly and quarterly reporting – identifying key focuses and why the figure analysis • Create content for web and social use (video content/lifestyle content) e.g instagram/snapchat and twitter takeovers • Manage the UK PR Budget • Support development of junior members of the team • Product placement – Attend product meetings with buyers and drive product selections • Press Events – working alongside Senior Press Team to manage seasonal press days and events • Story Sell ins to press – manage the team in the weekly sell ins and product pushes • Develop relationships with target titles/stylists with hospitality-meetings/breakfasts/dinners/festivals
• Drive the PR and communications strategy across Debenhams, exclusive brands and services • Maximise sales and increase awareness of Debenhams brands and key products • Create the annual PR strategy and campaigns • Drive and deliver strong product-based coverage across all target media • Initiate the strategic development of product placement and feature placement through print and digital PR • Liaise with internal and external stakeholders to drive coverage results and presented back to the business • Develop and manage key influencer partnerships • Strategic planning and implementation on all PR activity – events, shows, media meetings, celebrities and 3rd parties • Reporting of results on coverage generated and sales conversion, impact of links to site • Writing and mailing media alerts and releases on new exclusive brands to Debenhams and key product launches
• Leading on the production of digital strategy and content, in line with briefs agreed at director level • Creating and managing content for a wide range of collateral, including; film, audio, online and printed and social media channels • Campaign management; developing plans, writing and reviewing copy and securing internal and external publicity • Ensuring communications are fit for purpose, monitoring their effectiveness and ensuring objectives, budget and timings are met • Write creative briefs for agencies to deliver compelling campaigns to support marketing objectives • Write and edit compelling and engaging copy that is appropriate to the target audiences
PR Manager across account including; Rebecca Taylor, MOTHER denim, 360 Cashmere and Essentiel Antwerp