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Yawen Ma

Operational Marketing Intern
About

With my foundation in luxury retail at Gucci, I've excelled in store operations, inventory management, and delivering personalised customer service. My adaptability and keen product knowledge consistently surpassed sales targets, affirming my passion for the fashion industry.

Previous Brands
Xiaofeng Art Studio
Gucci
Work Experience
Marketing Intern
Apr ‘21 - Jun ‘21
Xiaofeng Art Studio

Managed comprehensive social media operations and orchestrated mobile app promotion strategies, significantly increasing user engagement and app downloads. Designed event plans and visually captivating posters for various events, contributing to their success and enhancing the studio's brand visibility and appeal. Enhanced organisational capabilities by efficiently allocating tasks and adeptly handling emergent situations, showcasing adaptability and quick problem-solving skills. Facilitated seamless transportation and exhibition of artworks by coordinating with artists and strategically planned campaigns in shopping malls, resulting in a notable increase in public exposure and engagement.

Store Operation Intern
Jun ‘20 - Nov ‘20
Gucci

Responsible for daily store operations, managing inventory, overseeing visual merchandising, and delivering exemplary customer service, contributing to the store's efficiency and high standard of service. Contributed to achieving remarkable sales milestones, with daily sales consistently surpassing 1,000,000 RMB, showcasing exceptional sales and customer engagement skills. Collaborated closely with the sales team to ensure a personalised customer experience, providing in-depth product knowledge and attentive service, resulting in increased customer satisfaction and loyalty. Conducted data analysis on store performance, identifying sales trends and presenting actionable insights, which contributed to strategic improvements in sales strategies and operational efficiencies. Assisted in training and motivating store staff, fostering a positive and collaborative work environment that encouraged teamwork and increased productivity among team members.

Retail Experience
Retail Category
High-end luxury
Luxury
Premium
High street
Work Environment
Flagship store
Shopping centre
Product Category
Womenswear
Footwear
Accessories
Watches & Jewelry
Beauty & Fragrances
Responsibilities
Store Maintenance
Inventory control
Stock control
Product setup
Open/closing store
Styling
Cash register
Transactions
Greeting
Client Help
Client Advising
Languages
English
Mandarin
French
Korean
Education & Training
Cardiff University
‘22 - ‘23
Master of Science
Hongik University
‘20 - ‘21
Exchange Student in Visual Communication