Leadership Impact: Led cross mon Professional Summary Seasoned E-commerce Manager and Digital Marketer with over 6 years of expertise in leveraging e-comm merchant platforms and digital marketing tools to drive sales and enhance company productivity. Proven track record of successful campaign execution, product deployment, and high-end brand relations management. Results-driven professional dedicated to building market presence and optimizing revenue for the organizations I serve. functional team, boosting productivity by 15% and executing key strategies successfully.
• Spearheaded the migration of an international dropshipping e-comm & editorial website from Magento 2 to Adobe Commerce Cloud, optimizing performance metrics and enhancing user experience. • Cultivated and maintained relationships with 30+ high-end brands, including Ralph Lauren and Bell & Ross, resulting in a 20% increase in marketing campaign effectiveness and a 25% improvement in order fulfillment efficiency. • Utilized advanced work management tools (JIRA, Slack, Monday, Confluence) to streamline collaboration with development agencies, contributing to a 15% reduction in project turnaround times. • Led a cross-functional product team, optimizing technical processes and achieving a 3% increase in customer satisfaction and conversion rates through coordinated improvements in customer service, operations, and marketing.
• Acted as brand representative at seasonal press days to interact with key attending editors. • Liaised with corporate communications teams for event and product launches. • Created a global following outside the United States to influence sales and brand recognition.
• Executed daily SMS marketing to 1 million customers, optimizing outreach and engagement. • Orchestrated multi-channel marketing campaigns, including social media, email, SMS, displays, flyers, and app push notifications. • Managed a monthly digital marketing budget of N27 million, ensuring strategic allocation for optimal results. • Achieved N5 billion in revenue within the first six months of 2021 through effective digital lending strategies. • Disbursed over N20 billion in loan value monthly, showcasing strong financial management within the digital lending landscape.
• Elevated organic traffic and revenue by an impressive 40% within a swift 4-month period through strategic SEO initiatives. • Produced and curated 10-15 weekly social media posts, concurrently overseeing the Amazon Seller Central store for seamless online management. • Achieved a remarkable 45% increase in email sales by leveraging Klaviyo for personalized discount and promotion campaigns.