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Alexander Schaper

Creative
About

With extensive experience as a Creative Director in fashion, I've led global design teams, set seasonal creative directions, and driven brand growth. Fluent in English and German, I excel at merging contemporary style with sustainability across various product categories.

Previous Brands
Adidas
(Berlin) McM
J.Lindeberg
Monobi
(Stockholm) Filippa K
Work Experience
GLOBAL DIRECTOR OF DESIGN
Sep ‘22 - Now
(Berlin) McM

I'm responsible for elaborating the brand's aesthetic direction and executing the creative vision across all product categories. My experience in sustainability and my feeling for a contemporary style enable exciting new ideas and concepts: -setting the seasonal creative direction incl. mood, color, material and graphics -creative product responsibility for all product groups incl. bags, ready-to-wear and footwear -leading the global design team of 22 designers based in Berlin and Seoul -being the hub between product design, development, merchandising, marketing and art direction

HEAD OF DESIGN (HERZOGENAURACH)
Jul ‘22 - Aug ‘22
Adidas

I was responsible as head designer for the in-house fashion collections and collaborations: -elaborating creative ideas for the overall brand direction and each seasonal collection merging sports and streetwear -leading collaborations such as Pharrel Williams, Kanye West and Tom Dixon, Y3 -managing the respective design and development teams and collaborating with the x-functional heads -awards: best travel clothing 2014 (adidas by tom dixon, Travel&Leisure design Awards, USA)

CREATIVE DIRECTOR
Apr ‘22 - Sep ‘22
Monobi

I was invited to take over the creative direction of the brand for two seasons. I introduced a new collection structure with a mix of timeless and seasonal styles and implemented a new branding strategy. My work resulted in direct company sales growth as well as indirect revenues by extending the brand's reputation and "international mind-share": -setting the seasonal creative direction incl. mood, color, material and graphics -creating 2 high functional luxury collections -driving new material innovations -directing the marketing campaigns and sales departments with creative direction and content

DESIGN DIRECTOR
Feb ‘22 - Aug ‘22
J.Lindeberg

I was responsible to define the aesthetic direction for the brand and implement the creative vision into products. With my experience I was asked to merge the brand's sport heritage with a contemporary style: -setting the seasonal creative direction incl. mood, color, material and graphics -creative product responsibility for all product groups incl. fashion, golf & ski -stimulating creative links and ideas between the fashion, golf and ski departments -presenting the final collection to the international markets -setting up a new team structure and leading a team of nine designers -nurturing the marketing and sales departments with creative direction and content

CREATIVE DIRECTOR MENS
Feb ‘22 - Aug ‘22
(Stockholm) Filippa K

I was asked to create a strategy to re-position the mens collection to attract international clients with innova tive scandinavian minimalism: -setting the seasonal creative direction incl. mood, color, material and graphics -creative product responsibility for all product groups -driving creative ideas to celebrate refined minimalism combining simplicity, sustainability and functionality -leading the mens creative team -nurturing the marketing and sales departments with creative direction and content

Languages
English - Fluent
German - Fluent
Swedish - Work Proficiency
Berlin, Germany