An MSc candidate in Business with Marketing Management at Northumbria University Newcastle (London Campus) and an accomplished marketer with 7 years of expertise. Skilled in strategy development, branding, communications, and new product development. Passionate about delivering innovative solutions and driving growth. Additional Experience: • Previous experience as a sales advisor in the Thailand retail industry. • Demonstrated ability to provide excellent customer service and achieve sales targets in a diverse cultural environment.
Myanmar's leading whisky brand, A subsidiary of ThaiBev Assistant Brand Manager • Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands' share targets. • Develop the Brand Vision, architecture, and long-term growth strategy. • Develop and operationalize annual brand plans, leading excellent cross functional execution. • Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy. • Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use. • Actively contributing and transforming knowledge and insights into the strategy and ensuring strategies support the category growth ambition. • Progress innovation projects cross-functionally in line with the overall Brand ambition. • Brand budget planning, monitoring, and management. • Manage key relations with ATL, Digital, and Event agencies, and key internal stakeholders. • Coach and develop a team of Senior Brand Executive & Brand Executive.
One of India's leading consumer product companies in beauty and wellness space Marketing Manager • Initiate and implement efective online and ofline marketing campaigns based on market analysis, consumer insights and market benchmarks. • Responsible for the development of all advertising and public-facing communications, including TV, digital, video assets and POSMs. • Work with internal and external stakeholders for content development, media buying, brand events and other projects. • Evaluate the success of advertising and promotion campaigns, provide, and implement recommendations for improvement. • Develop and manage annual marketing budgets, regularly monitor expenditures, prepare summary assessments and reports. • Conduct qualitative and quantitative market research along with the consumer market insights team.
strategy and communication strategy while coordinating with cross country teams in Vietnam, Malaysia, and Cambodia. • Provide product trainings to sales teams, merchandising teams, and promoter teams to promote sales performance. Earlier Positions • Senior Executive – Media Research, Nielsen, Yangon, Myanmar 2017 – 2019
etc. • Local clients include local media companies, manufacturing companies, marketing agencies, media agencies, etc. • Product Executive, DKSH , Yangon, Myanmar 2016 – 2017 • In charge of sales tracking, trade promotions and inventory management for personal care brands of Marico Limited.
Responsible for customer service, sales and merchandising, and cash handling.