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Open to Permanent
Open to Permanent

Htet Phone Mo

Assistant Brand Manager
About

An MSc candidate in Business with Marketing Management at Northumbria University Newcastle (London Campus) and an accomplished marketer with 7 years of expertise. Skilled in strategy development, branding, communications, and new product development. Passionate about delivering innovative solutions and driving growth. Additional Experience: • Previous experience as a sales advisor in the Thailand retail industry. • Demonstrated ability to provide excellent customer service and achieve sales targets in a diverse cultural environment.

Previous Brands
Dksh
Grand Royal Group International
Marico Limited
Nielsen
H&M
Work Experience
Assistant Brand Manager
May ‘23 - Dec ‘23
Grand Royal Group International

Myanmar's leading whisky brand, A subsidiary of ThaiBev Assistant Brand Manager • Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands' share targets. • Develop the Brand Vision, architecture, and long-term growth strategy. • Develop and operationalize annual brand plans, leading excellent cross functional execution. • Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy. • Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use. • Actively contributing and transforming knowledge and insights into the strategy and ensuring strategies support the category growth ambition. • Progress innovation projects cross-functionally in line with the overall Brand ambition. • Brand budget planning, monitoring, and management. • Manage key relations with ATL, Digital, and Event agencies, and key internal stakeholders. • Coach and develop a team of Senior Brand Executive & Brand Executive.

Marketing Manager
Aug ‘19 - Apr ‘23
Marico Limited

One of India's leading consumer product companies in beauty and wellness space Marketing Manager • Initiate and implement efective online and ofline marketing campaigns based on market analysis, consumer insights and market benchmarks. • Responsible for the development of all advertising and public-facing communications, including TV, digital, video assets and POSMs. • Work with internal and external stakeholders for content development, media buying, brand events and other projects. • Evaluate the success of advertising and promotion campaigns, provide, and implement recommendations for improvement. • Develop and manage annual marketing budgets, regularly monitor expenditures, prepare summary assessments and reports. • Conduct qualitative and quantitative market research along with the consumer market insights team.

Senior Executive
Jan ‘17 - Jan ‘19
Nielsen

strategy and communication strategy while coordinating with cross country teams in Vietnam, Malaysia, and Cambodia. • Provide product trainings to sales teams, merchandising teams, and promoter teams to promote sales performance. Earlier Positions • Senior Executive – Media Research, Nielsen, Yangon, Myanmar 2017 – 2019

Product Executive
Jan ‘16 - Jan ‘17
Dksh

etc. • Local clients include local media companies, manufacturing companies, marketing agencies, media agencies, etc. • Product Executive, DKSH , Yangon, Myanmar 2016 – 2017 • In charge of sales tracking, trade promotions and inventory management for personal care brands of Marico Limited.

Sales Advisor
Mar ‘15 - Jan ‘16
H&M

Responsible for customer service, sales and merchandising, and cash handling.

Retail Experience
Retail Category
Premium
High street
Work Environment
Other
Department store
Product Category
Beauty & Fragrances
Other
Responsibilities
Storytelling
CRM
Client Advising
Product demos
Transactions
Inventory control
Stock control
Product setup
Product labelling
Greeting
Client Help
Complaint handling
Cash register
Open/closing store
Store Maintenance
Languages
English - Fluent
Burmese - Native
Education & Training
Northumbria University
Unknown - ‘25
Master of Science in Management
ABE UK
Unknown - ‘16
Graduate Diploma (Level 6) in Business Management