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Margo Spiliopoulou

Fashion Marketing Manager | Sustainability Strategist
About

Welcome to my profile! I am a driven and creative professional with a strong background in fashion marketing and a profound commitment to promoting sustainability within the fashion industry. 🌿 Fashion Marketer: Leveraging my expertise in fashion marketing, I have successfully contributed to the growth and brand development of a sustainable sportswear company. I excel at creating engaging marketing campaigns and strategies that resonate with target audiences. 🌍 Sustainability Advocate: Equipped with a Master's degree in sustainability management and innovation, I am dedicated to integrating sustainable practices into every facet of the fashion industry. I strive to drive positive change by promoting eco-friendly materials, ethical production, and circular economy principles. 🎨 Creative Mind: From a young age, I discovered my passion for artistic expression through fashion design. This creative spark continues to drive my innovative approach to problem-solving and strategic thinking, allowing me to bring fresh ideas to the table. πŸ† Collaborative Team Player: I thrive in collaborative environments and value the power of teamwork. Throughout my career, I have built strong relationships and collaborated with like-minded individuals and organizations, all with a shared vision of creating a more responsible and impactful future. ✨ Impact-Driven: I believe that the fashion industry has the power to make a lasting difference. By combining my marketing expertise, creative mindset, and passion for sustainability, I am committed to driving positive impact and fostering change within the fashion landscape. Open to exciting opportunities where I can leverage my expertise in fashion marketing, sustainability, and creativity to drive impactful change within the fashion industry. Let's connect and explore how we can make a positive difference together!

Previous Brands
Benaki Museum
Benrubi S.A.
Chief Kids Wear
DSQUARED2 SPA
GSA Sport
H&M
Kanopi
Mary Katrantzou
Work Experience
Sustainability Researcher
Jan β€˜23 - May β€˜23
Kanopi

Marketing Manager
Jan β€˜22 - Jan β€˜23
GSA Sport

Developed and executed marketing proposals, editorial calendars, and campaigns, leading to a 68% year-over-year impact increase. Coordinated creative planning, graphics, and copywriting for timely material delivery. Managed Sponsorships & Brand Collaborations across social media, print, and events. Successfully implemented a 3-month pre-store-opening marketing plan, resulting in a 25% increase in brand awareness. Oversaw budgets and performance tracking, achieving a 20% ROI growth.

Marketing Coordinator
Jan β€˜21 - Jan β€˜22
GSA Sport

Generated Social Media content that authentically portrayed the brand voice, resulting in a 15% increase in Instagram followers within 9 months. Crafted SEO-friendly copyrighting content to enhance online visibility. Contributed to e-shop redesign and website content, streamlining user experience. Directed all aspects of photoshoot planning and execution. Revamped sustainable retail packaging and apparel hang tags for enhanced brand identity.

Assistant Brand Manager
Jan β€˜20 - Aug β€˜20
Benrubi S.A.

Marketing & Communication Coordinator
May β€˜18 - Jan β€˜20
Chief Kids Wear

Marketing & PR Intern
Jan β€˜17 - Jun β€˜17
Mary Katrantzou

PR & Wholesale Intern
May β€˜16 - Jul β€˜16
DSQUARED2 SPA

Event Assistant
May β€˜14 - Jul β€˜14
Benaki Museum

β€œSupport Greek Fashion” Event
Oct β€˜13 - Oct β€˜13
H&M

Styling & Photography Competition- 3rd Place Award

Languages
English - Fluent
French - Basic
Greek - Native
Italian - Basic
Education & Training
University of Westminster
β€˜22 - β€˜23
MSc Sustainability Management and Innovation
Hellenic American Union
β€˜19 - β€˜19
Content Marketing Academy
University for the Creative Arts
β€˜15 - β€˜18
First Class BA Fashion Management and Marketing
University for the Creative Arts
β€˜14 - β€˜15
UAL Level 3 Foundation degree in Art & Design
Ionios School IBDP
β€˜12 - β€˜14
International Baccalaureate
Topos Ekfrasis
β€˜12 - β€˜14
Foundation in History of Art & Photography
London, UK