A passionate, detail oriented, digital professional with over 10 years retail and ecommerce experience across medium to large international businesses. My expertise includes guiding business operations, trading management, marketing, brand & content strategy, and profitability. Adept in complex & challenging stakeholder management, I strategically advise clients for optimised growth, enhancing performance in line with their business objectives.
•Ongoing account management and strategic guidance for our largest EMEA merchants & partners (Gymshark, Pangaia, French Connection, Jigsaw, Belstaff, Palace Skateboards, Patta) •Engage in regular IRL merchant performance reviews to identify global business and technical goals to provide strategic recommendations •Advise on Shopify best practice, support with long-term technical projects & leveraging the partner ecosystem (Headless, Internationalisation, Shopify Markets, Shopify 2.0) •Demonstrate an in depth understanding of industry trends and LTV drivers •Identify merchants pushing the boundaries of the platform and leverage internal product teams as required •Develop a deep understanding for each merchant's use case and identify areas for growth •Work closely with brand marketing teams to engage merchants for product case studies, speaking opportunities and other marketing events •Coach Success Managers in craft principles •Build strategies & processes for achieving individual & team KPIs
•Lead & project manage ecommerce site launches for three brands •Identify resource requirements, hire and lead internal team to manage daily ecommerce operations •Source and manage development agency to launch four EU stores, growing online from £0 to £5M (8% of business) •Logistics - including onboarding of fulfilment centre, API integration and shipping carrier •Work with retail & global distribution partners on store & online strategy, content and marketing •Develop ecommerce and digital marketing strategies. Create content calendars and lead all digital marketing activity (social media, email, PPC, SEO etc) and manage marketing agency budget •Work with key stakeholders to define and implement long-term multi-channel business strategy •Set digital KPIs, develop and implement digital trade strategy •Create bespoke Excel reporting dashboards and analyse business site performance on a weekly and monthly basis.
•Set long-term content & strategy and plan monthly online content & visual merchandising strategy across multiple product areas for £250M Beauty department •Manage, grow, and support assistant merchandisers and graduate trainee •Develop and present quarterly trade strategy to key business stakeholders and forecast sales •Monthly, quarterly and yearly sales and customer engagement analysis •Work with business analyst on A/B testing strategies, product recommendation rules, cross-sell opportunities and tactics to increase AOV & UPT •Manage vendor relationships and develop tailored online brand strategy •Work with the Digital Design, Marketing, Social and Broadcasting teams to develop and execute digital and broadcast event strategy, landing pages and seasonal content to highlight key products and categories •Work with Buying teams to identify online exclusive products implement first online only campaigns
•Sales forecasting, KPI reporting, stock management analysis for the UK, ROW and EU websites (£37M) •Manage relationships & top line trade for host websites, growing net sales from £4.7M to £7.8M in two years •Manage weekly meetings with key stakeholders •Manage and coach Trading Assistant and oversee Production Assistants to manage online merchandising, product life cycle, product imagery, product descriptions, promotion, and content execution •Work with the UK & international Marketing team on social, email and homepage messaging products and presentation •Utilise analytics tools such as Core Metrics and Google Analytics to monitor KPIs and work with the UX Analyst to review on-site search terms, top converting products and navigation filters
•Weekly sales reporting and analysis on KPIs such as demand traffic, conversion AOV and UPT •Attend weekly trade meetings with Merchandising and Buying teams and present online figures •Develop Junior Trading Assistant •Review sales analysis and advise Marketing team on categories and products to push through homepage sections, email, social and other channels •Forward plan digital content calendar with Marketing team based on product intake