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Micaela Diaz Ayala

Fashion Designer Specializing in Content Creation and Communication
Portfolio website
About

Trilingual fashion entrepreneur with design, brand ownership, and international experience. Meticulous, creative, and solution-driven. Highly organized and adept at multitasking, blending artistry with practicality.

Previous Brands
Agatha Ruiz de la Prada
ESTIDO
Foot Locker
Gav Sport
Maison Margiela
Sastreria Cornejo, S.A
Work Experience
Press Assistant
Jun ‘23 - Dec ‘23
Maison Margiela

Coordination of shopping requests France, International and Digital: shipments, returns and packing. Event organization and participation. Merchandising and tidying the Press Showroom. Proficient in handling press inquiries.

Visual Merchandiser Assistant
Jan ‘22 - Aug ‘22
Foot Locker

Integrated visual and creative solutions to attract, engage and motivate purchase. Updated of displays to promoted new product launches. Responsible for store organization.

Principal CEO
Dec ‘20 - Now
ESTIDO

Founder of the unisex ready-to-wear brand ESTIDO, made in Bolivia. www.sehaestido.com Artistic direction and brand management. Coordinated communication and visual strategy. Product Development and controlled of the marketing, branding and distribution.

Marketing Communication Manager
Sep ‘20 - Sep ‘21
Gav Sport

Content creation and campaign management. Organization of shootings and productions. Developed the brand strategy on social networks and print.

Studio Assistant
Jul ‘19 - Aug ‘19
Sastreria Cornejo, S.A

Studio Assistant
Mar ‘19 - May ‘19
Agatha Ruiz de la Prada

Languages
English - Fluent
French - Fluent
Spanish - Native
Italian - Basic
Education & Training
EFAP - École des nouveaux métiers de la communication
‘22 - ‘23
Master of Business Administration - MBA
Communication in Fashion Industries
Université catholique de Lyon
‘21 - ‘22
DUEF: University Diploma of French Studies
UDIT University of Design, Innovation and Technology
‘16 - ‘20
Bachelor's degree
Paris, France