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Nikitha Baiju

Fashion Consultant | Styling and Image Design | Fashion Retail
About

Experienced in representing renowned brands, styling clients, visual merchandising and facilitating seamless buying journeys, I bring a blend of customer-centric focus and operational excellence to the retail environment. Backstage, I efficiently managed product processing and inventory management, ensuring smooth operations at tills and fitting rooms contributing to an exceptional customer experience and achieving the store’s KPIs. I am actively seeking a role within a dynamic business environment that values strong interpersonal skills and fosters collaborative teamwork. Committed to advancing in the retail sector, I bring analytical acumen, a passion for fashion, and a dedication to excellence, poised to deliver impactful outcomes for the organization.

Previous Brands
Selfridges
Nykaa Fashion
AllSaints
White Rose
Michael Wisher
Work Experience
MERCHANDISER - CONSULTANT
May ‘23 - Aug ‘23
Nykaa Fashion

1. Successfully maintained project plans for new product development and launch, ensuring timely completion and adherence to guidelines set up by my reporting manager. 2.Effectively identified and collaborated with suppliers, negotiating delivery dates, pricing, sampling, and managing expectations to ensure smooth operations. 3.Diligently sourced and curated market data and incorporated it into buyer presentations by regularly conducting thorough market research, and analysing consumer trends, competitor activities, and market demands, enabling the sales team to make informed decisions and help launch new products and product categories. 4.Actively contributed to the e-commerce website by providing valuable data, images, and product copy for optimised listings to increase online visibility and achieve higher conversion rates. 5.Meticulously managed and organised technical data, ensuring accurate and up-to-date file management and helped identify inventory discrepancies to ensure corrective measures were implemented.

STYLIST
Sep ‘22 - Jan ‘23
AllSaints

1. Represented the brand to clients & styled them at every stage of the buyingjourney. 2.Worked backstage to get the products unpacked & pr ocessed and served at the tills and fitting rooms. 3.Acquired good product and brand knowledge and awareness of the current trends. 4.Contributed to helping the store reach its KPIs through sales and daily operations. 5.Maintained the store´s standard and assisted with inventory management and visual merchandising .

VISUAL MERCHANDISER
Aug ‘22 - Sep ‘22
White Rose

1.Volunteered to assist the Online team with Social Media Marketing. Tasks included videography , photography & copywriting for the organisations social media handles. 2.Brief introduction to e-commerce platforms like Shopify to handle & analyse online & retail sales. VISUAL MERCHANDISER

RETAIL ASSISTANT
Nov ‘21 - Apr ‘22
Michael Wisher

Retail Experience
Retail Category
Premium
Luxury
High street
Work Environment
Flagship store
High street store
Pop-Up
Department store
Shopping centre
Outlet
Product Category
Womenswear
Menswear
Accessories
Leather goods
Footwear
Watches & Jewelry
Responsibilities
Greeting
Styling
Client Advising
Cash register
Transactions
Returns & Exchanges
Packaging
Online orders fulfilment
Product labelling
Inventory control
Delivery processing
Stockroom management
Order preparation
Store Maintenance
Open/closing store
Health & safety
Product setup
Stock control
Upselling
Product demos
Client Help
CRM
Languages
Hindi - Native
Malayalam - Basic
English - Native
Kannada - Fluent
Education & Training
Nottingham Trent University
Unknown - ‘22
BA(HONS.) INTERNATIONAL FASHION BUSINESS