Dynamic and results-oriented Business Leader with over 20 years of experience in the beauty retail sector, specializing in driving sales growth, activating key accounts, and enhancing brand presence. Proven track record in developing and executing strategic sales strategies, building strong relationships with key stakeholders, and achieving sales targets. Adept at negotiating commercial terms, planning sales forecasting, and collaborating with marketing teams to drive traffic and sales conversion. Passionate about beauty, with a strategic and analytical approach to sales and business growth.
Guided global brand launches and market expansions for brands like TAHE (Spain), Beauty Works (UK), Beautick (Italy), and Monacelli (Italy). Developed and executed market entry strategies, resulting in a 25% increase in market share. Aligned brand messaging, products, and campaigns with diverse cultural preferences, achieving a 30% revenue growth. Fostered cross-cultural communication, reducing project completion times by 20%.
Beauty care professional , brands: Schwarzkopf / Indola / Clynol
Michael is a consummate professional in his field. As well as truly grasping the “why”, Michael has outstanding vision of the hows and whats of what is required to drive a business forward. Always engaging, positive and organised, he is a truly inspirational leader and leads from the front. Michael understands a wide range of the functions within an organisation too, meaning that if there are challenges across the business, he is on hand to lend advice and support to find the solutions and move us all forwards. A truly great asset for any organisation that wants to drive forwards with purpose, professionalism and positivity.