I am a positive and tenacious sales professional with almost 20 years' experience in the retail sector. I always strive to achieve the highest standard possible, at any given task. I possess excellent communication skills and have the ability and experience to deliver results and develop successful teams.
• Responsible for budget planning and commercial strategy of Wholesale, Online Partners and Selfridges Ox St Concession. • Grew wholesale channel by 28% and 13% on sales plan for 2022. • Full responsibility for wholesale new business with successful acquisition and continued development of key customers including Liberty London and Anthropologie. • Management ofOnline Platforms; Selfridges, John Lewis and Very.com, including sales analysis, range planning and negotiating optimum online visibility. • Led the Selfridges Concession team in first year of trade - setting KPIs, training initiatives and operational processes, achieving +4% on 2022 sales plan. • Planning expansion into international markets, including new Australian distributor for 2023. • Member of the SMT, contributing to over-arching business strategies and initiatives, highlighting the differing needs of each sales channel. • Relationship management of existing accounts to maximise business opportunities. • Developing and improving route to market alongside Product Development and Marketing teams in order to move to a pre-order model. • Providing feedback on new collections to ensure maximum commerciality for all sales channels. • Holding seasonal appointments via showroom and in-store appointments. • Development and coaching of Wholesale Co-ordinator and providing of operational support to the despatch team with regard to fulfilment requirements of wholesale and online customers.
• Headed the International Trade team, with an annual budget of £3.5M. • Formulated trade growth strategies, sales forecasts and objectives. • Developed and strengthened relationships with key accounts to maximise business opportunities in Europe, MDE and USA. Key accounts included: Zalando, Next Label, Namshi, Landmark Group and Zulily. • Launched MDE region in 2019 – contributing £800K in invoiced/planned sales to date. • Onboarded Next Label in Europe in SS20 – first season sales plan £200K. • Negotiation of appropriate business terms for new key accounts. • Identification of new business opportunities across eCommerce, retail stores(large scale department &small boutique) alongside flash sale/outlet sites. • Workedwith Buying and Merchandising to build wholesalespecific ranges. • Management of US Sales Reps based in; New York, Dallas, LA and Atlanta. • Identification of appropriate international trade shows including bi-annual participation of Children's Club trade show in New York. • Implementation of critical path and seasonal route to market. • Oversaw production of marketing materials and development of the international trade website. • Developed and managed the sales team to achieve departmental targets and objectives.
• Account Management of Childrenswear and Baby categories. Key accounts included Harrods, Selfridges, Childrensalon and Alex & Alexa. • Management of critical path to take new season collections to market. • Analysis of sell thru reports to identify trends, maximise sales and provide feedback. • Preparation of seasonal sales budget for childrenswear. • Identifying new sales opportunities across UK and Europe.
• National Account Manager for Fossil, House of Fraser – growing store presence by a third, to 30+ locations in 6 months. • Responsible for profile account; Harrods, Harvey Nichols and Fortnum & Mason. • Drove new business both locally and internationally. • Tracking and reporting on sell thru performance to maximise and drive sales – implementing training and providing support with instore events, promotions, VM, incentives and GWPs. • Driving product development for store exclusives and bespoke projects.
• Leading the Client Sales & Services Team (core team of 4, increasing to 36 in Q4) in delivering sales targets,finishing +16% on the year. Annual budget of £10M, £5M in Q4. • Weekly reporting and analysis of sales performance. • Responsible departmental marketing budget, assisting in planning of the yearly campaign, and monitoring spend. • Overseeing internal development projects, including external events and networking opportunities to maximise pro-active sales opportunities. • Identifying and developing potential sales leads in order to achieve salestargets. • Presenting sales performance at weekly trade meetings and attendance of brand strategy presentations. • Liaison with key internal functions including Marketing, Events, IT, Logistics and Recruitment to continue to develop and improve the Client Services proposition. • Account management of high profile, corporate and VIP customers.
• Responsible for driving Corporate Sales growth and profit in the UK in line with the company's objectives and agreed UK budget plan. • Formulating and driving commercial strategy for the corporate gifts programme. • Preparation of annual Corporate Sales budget for the UK. • Management and development of marketing strategy for the Corporate business, including brochures, direct mail, advertising, web marketing, events and trade shows. • Management of bespoke projects including the production of the Premier League Champions Medals.
• Responsible for generating corporate sales in the UK, maintaining existing client relationships and securing new business to achieve sales targets. • Management and implementation of Jo Malone events, working to/negotiating on budget, including client evenings, corporate networking events and high profile off-site events in order to promote brand awareness.