👋🏽 Hello, my name is Sourya, and I am a highly motivated and accomplished professional with a strong academic background and a passion for marketing and digital strategies within the healthcare industry. 🎓 I hold a Master's degree in Management from EM Lyon Business School and completed my undergraduate studies in Biotechnology Engineering. I was also awarded the prestigious Eiffel Scholarship by the Government of France. 📚 With a focus on accelerating businesses through innovative digital solutions, I have gained valuable experience working with top companies in the healthcare industry. As a former digital project creator for Medical Marketing teams at Sanofi Pasteur's Global Vaccines headquarters in Lyon, I successfully implemented projects that increased the company's digital presence. Additionally, my previous role as a Market Analyst at Cerner Enviza in Paris provided key market insights to global pharmaceutical companies on their key products. 🌇 Currently, I work with the Springer Nature Group in London as a digital team member responsible for analytics, content management, and digital services management. I leverage my expertise in digital marketing and data analysis to drive business growth for my clients. 🏔 In my free time, I enjoy outdoor activities such as playing football and hiking. I look forward to networking with like-minded professionals and contributing to the healthcare industry through my knowledge and skills
● Liaising with 25+ project managers globally as an agile scrum master to ensure compliance of projects worth $800,000 with regards to GDPR, cookie management, legal, web accessibility standards and privacy matters for all digital products ● Successfully created WordPress dataflows for 15 projects valued at over $5 million, extracting user data into Google Big Query. Utilized SQL to create tables in Google Big Query for data visualization on Looker Studio, enabling insightful data analysis and reporting. ●Led end-to-end functionality of 3 digital projects worth $400,000, with regards to clinical trial management, web scraping and journal accesses. Responsible for managing APIs, building security firewalls and creating project timelines ● Created digital marketing funnels through Google Analytics 4 for 50+ projects to better visualize the effectiveness of various marketing campaigns, user journeys, track user activities like downloads and video plays ● Developed product roadmap; operationalizing strategic roadmaps for 10 projects worth $1M+; aligning them with compliance and data protection requirements ● Engaged in creating product visions with 3 teams, compelling actions despite obstacles and competing priorities ● Digital consultant to local and global medical communications and medical education teams to support business development activities, and lead the digitally focused aspects of RFP responses and pitches
● Client Management: Conducts the full management of healthcare studies worth $1M+, from set up to final report and presentation to end clients; ● Data Checks: Collaborated with 7 Data processing suppliers to facilitate agile ceremonies to ensure effective communication and collaboration within the team ● Quality Controls: Checking end to end questionnaires to ensure quality, instructions monitoring and consistency ● Discusses report design and analysis axes with Project team and be in charge of the design of report template and the final report; ● Supplier Management: Interacts with Data processing suppliers to ascertain analysis required for the clients are fully implemented and accurate
● Stakeholder Analysis and Communication: Conducted investigations through 35 documentary analysis, 100+ interviews with opinion leaders, and created a stakeholder analysis for internal usage. Formalized analyses and strategic recommendations in innovative deliverables in 100 communication contents over 2 platforms (videos, websites, etc.) Controlled and managed 76 different Medical projects from different teams (Marketing, Finance, Business Development, and Industrial Affairs) and proposed new approaches for internal medical usage. ● Quality and Change Management : Managed the "Simplification" project and identified 80 different processes in the Medical department that would be improved. Conducted and oversaw Simplification projects in 6 different geographic locations resulting in a 37% increase in efficiency. Created and maintained the Simplification KCI Charter, through regular analytical exercises. ● Medical Project Management: Developed 5 different ways of pushing promotional product content to different sets of viewers and engaging audience to content through strategic marketing planning. Responsible for Digital solutions to Business projects; Created a Sharepoint portal for sharing best Medical practices, which reached 85% more audience than the target for the tool. Assisted the Chief of Staff for Medical for 3 key projects related to change in the company culture. Performed 12 essential KPI deliveries of the DARE2 culture in the company.