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Farah Batool

Marketing Director
About

I am a bilingual first year student studying MA International Business Management at Middlesex University. During my studies I am gaining theoretical and practical skills, including business strategy and development, business communication and management, policy and economy, and human resource management and supply chain management. I have over 1 year of both business management and marketing, and event planning and management experiences working in the digital marketing and event management roles. I am looking for a placement opportunity within a business environment, where I can gain hands on experience to support my studies and future career.

Previous Brands
Creative Psyches
Universal Service Fund
Work Experience
Director Marketing and Management
Sep ‘21 - Aug ‘23
Creative Psyches

• Managed a team of marketing and design professionals to develop and execute marketing campaigns • Analysed market trends and competitor strategies to inform decisions and optimise marketing efforts • Conducted market research to identify new customer segments and develop strategies to target them • Collaborated with marketing and sales teams to develop and execute promotional campaigns that increased brand awareness by 70% • Established strategic partnerships with key industry players, including media and communications firms resulting in a 75% increase in Leads

Event Organization and Management
Sep ‘21 - Aug ‘23
Creative Psyches

• Organised and led workshops and courses to equip students with important life skills such as business management, digital media, content writing, and graphic design. • Launched an entrepreneurship model to identify and capitalise on new entrepreneurial opportunities for skill growth and creative thinking.

Corporate Intern
Jun ‘21 - Sep ‘21
Universal Service Fund

• Provided legal advice on corporate governance, securities, and meeting minutes

Retail Experience
Retail Category
High street
Premium
Luxury
High-end luxury
Work Environment
Department store
Shopping centre
Flagship store
High street store
Travel retail
Boutique
Product Category
Womenswear
Accessories
Leather goods
Watches & Jewelry
Beauty & Fragrances
Responsibilities
Client Help
CRM
Complaint handling
Greeting
Product demos
Client Advising
Cash register
Packaging
Online orders fulfilment
Product setup
Product labelling
Inventory control
Stockroom management
Stock control
Order preparation
Languages
English
Education & Training
Middlesex University
‘23 - ‘23
MA International Business Management
Quaid-e-Azam University
‘12 - ‘14
Bachelor of Arts