Makiko O

Branding Specialist / Producer - the company's mission is to give each client, a customized solution to achieve the corporate/brand image and sales through branding and consultancy. Current Clients: PALLADIUM BOOTS / K.SWISS SAMSUNG FASHION DIVISION USA & Europe SHIPS : www.shipsltd.co.jp　80 stores Past Clients: LIBERTY AND FAIRS digital trade show: Spring 2021 PBLC TRDE SHOWROOM: FALL 2020 season in Paris. YEAH RIGHT NYC: Fall 2018 VEEE.com: Global digital platform launch 2018 PYA / THE LINE THE LABEL: Sales 2017-2018 MAKOTO SHOES: seasonal trend report 2017-2019 REDCARD DENIM FALL17 & Sp18 American Market Launch Strategy MITSUI & CO., LTD / MARK STYLER, PAL GROUP 2013-2016 UBM/ADVANSTAR / PROJECT NY /LAS VEGAS / MAGIC Trade Show: 2013-2015 ABAHOUSE: 2007-2013 Sept. FILM / BLUE GOLD (Amazon, iTunes ): 2009-2013 SINGAPORE FASHION WEEK: Spring 2015 JULIA HAART Shoes Sales Agent: Fall 2015 season THE COOLS E-platform: 2013-2014 TIMBERLAND 40TH ANNIVERSARY: Japanese Media Coverage Sept. 2013 JAPAN FASHION WEEK: 2011-2013 UBM/ADVANSTAR / ENK Coterie Trade Show: 2012-2015 IDIEL SHOWROOM: 2011-2012 GLAMOROUS magazine/ Japan: 2011 F/W CREATIVE MANAGEMENT AGENCY: 2010-2011 BRAND NEWS / PR AGENCY: 2010-2011 CHARLOTTE RONSON: 2010-2011 UNIQLO 2008-2010 Weniger anzeigen

• Designer Invitation Project – Spearheaded and launched all of their collaboration projects. Worked with Alexandre Plokhov from Cloak, Alice Roi, 3.1Phillip Lim , Opening Ceremony, Tim Hamilton, Alexander Wang, Charlotte Ronson, etc. Researched and traveled the world to find the most appropriate designers for collaboration. Responsible for searching the talents, internal proposals and coordination, negotiation, contractual agreements, design approvals, merchandising, product development process, reviewing tech-packs, marketing, launch press party and ensure product deliveries. • Supervised the operations of the designers – Evaluated the efficiency, and targeted goal of the design calendars. In charge of recruiting, press, launched Parsons Internship programs, IT, internal calendar meetings to meet the global design calendar. • Liaison between Paris, Milan, and Tokyo R&D offices to provide brand and seasonal concepts, interacted with Merchandising, Planning, Technical Design, and Marketing teams to ensure integrity of the UNIQLO brand. • In charge of Accessory division; product development process, translation of concept boards and aesthetics Weniger anzeigen

• Launched J.Crew Division in Renown America by establishing the product development process and monitoring system. • Oversee planning and production team, which operates Japan exclusive products for men's and women's apparel and accessories. Ensure brand image through approval process. • Supervise overall product development for each category including spec revisions, color, trims, qualities and fit approvals. • Established a new infrastructure of communications and approval systems between J.Crew USA and Renown Japan to optimize the information flow on all product areas. Weniger anzeigen

• Proposed and got approvals at board meeting of the five-year business plan for the Japanese market to increase sales by 200%; including market trend analysis, sales, distribution, production, marketing and overall product assortment. • Re-assessed and revised the wholesale/ corporate calendar with merchandisers, planners, and production teams to better accommodate international needs. • Worked with international market buyers to maintain and to meet the updated international market / corporate calendar and brand standard. • Evaluated and improved information flow and communication process: Initiated record keeping practices to provide accessibility of document and past agreements. • Revised and outlined product shipment procedure from initial order to delivery. Created contact list clarifying functions and responsibilities to simplify communication flow. • Supervised the 25th anniversary campaign for Japan: marketing concept, development of limited edition products, promotions, and budgeting. Weniger anzeigen

• Monitored and approved the proper execution of design concepts at both retail stores and showrooms for all Women’s Wear categories in Japan. • Planned and conducted training seminars for sales associates and merchandising coordinators in Japan. • Created standardized reporting formats of bimonthly sales and inventory figures allowing stores in Japan to better communicate market trends and the need for basic and fashion stock replenishments. • Supervised the re-establishment of Japan-only RL Label (supervised design, product development, and advertising, to store delivery). $200 million in annual retail sales volume. • Negotiated design issues including fabrics, colors and trims with various U.S. design teams by effectively communicating Japan’s unique market needs. • In charge of reviewing Merchandise Selection List for Blue Label, Polo Sport, and RL ensuring brand image/direction while maintaining sales/growth in Japan market. Weniger anzeigen

• Acted as a liaison between Calvin Klein USA and sub-licensees in Japan for all product areas including Women’s Wear, Men’s Wear, Home, Shoes, Eyewear, and Accessories. • Collaborated with various U.S. design departments and sales teams to create effective seasonal line presentations for Japanese buyers. • Worked with U.S. in providing merchandising selections and “Japan Only” proto sample approvals while maintaining a balance between sales/growth and brand identity. • Compiled a detailed analysis and forecast report of the Japanese market using past sales, market trends, and competitor information. • Managed the Women’s Collection for the Japan market by assisting in the ordering process and ensuring timely delivery. Weniger anzeigen