**Fashion NOT Tech. Please do not contact me for Tech conversations.** Experienced Director of Buying/Product Development, with a history of working on luxury fashion, high street retailers, and fashion E-commerce. Skilled in Product development, Buying, Production, Retail, Fashion Design, across Menswear, Womenswear & Childrenswear.
Livrae is an Equestrian Apparel brand, which I founded in 2020. In 2021 I was successful in securing investment with Raw Group. I was employed by the agency to continue to develop and launch the brand, collaborating with their internal cross functional team. I also supported Raw Group in creating systems and processes as they expanded their brand portfolio, and worked on multiple brand launches, including luxury menswear brand Due Diligence. Unfortunately, due to company financial issues, the investor decided to pause investment indefinitely. Key Achievements: ● Strategic brand and business development: Developed brand concept, defining target market, positioning and price architecture. Led range planning, financial forecasting, and set margin targets considering a DTC business model. ● Product Development and Production: Managed research, development and sourcing of raw materials. Garment product development, sample management, production and Critical Path management. I developed a sustainable sourcing and manufacturing manifesto, and set targets to help meet those goals through raw material sourcing, transportation, and manufacture. I oversaw Technical design, Ethical & Sustainable manufacturing compliance, fabric/garment testing and Quality Control. ● Branding & Creative Direction: Working with external agencies and industry professionals, providing briefs, creative direction and feedback, I oversaw the development of visual Brand image and tone of voice including our mission and vision, and branding, and how this translated into digital design including Social Media identity and Ecommerce. I led the creative direction on product, campaign shoots, and trade show stand design. ● Sales, Marketing & PR - Working with the Head of Marketing, defined our Marketing and PR strategy including Social Media exposure, Paid social invest
Founded my own equestrian-wear label
Managing the Menswear Brit Product Development team