I made the jump from television to public relations in 2012 and haven't looked back since. While I do fewer interviews, my days are still filled with sharing information in the most relatable way possible. The added bonus is that I am now actively involved in helping to build brands both locally and abroad. I have demonstrable experience in real estate, hospitality and finance though I've focused on the luxury spirits industry in recent years.
Taking a strategic role in terms of being responsible for implementing and, where relevant, localising global PR campaigns for all Rémy
Managing client accounts on behalf of VIVIDLUXURY •Crafting customised PR strategies for each client: incl. Hugo Boss, Roche Bobois, LOUIS XIII Cognac, Coco Safar, Life Grand Café, Arton Capital. •Liaising directly with clients and the media •Research and writing press releases •Hitting monthly PR targets and compiling reports •Handling media queries •Overseeing social media management on client accounts •Creating pitches and presenting to prospective clients •Event management •Training junior members •Proofreading
Writing press releases for UK-based clients •Blogging for client websites •Creating social media content calendars and handling posting schedule of content •SEO work on client websites including keyword research and mapping •Building relationships with journalists and website / blog owners in order to publish client content •Designing online competitions to run on social media
Writing and pitching press releases on behalf of company •Managing website and Facebook site •Compiling of both external newsletters as well as internal monthly newsletter •Copy writing •Proof reading and editing of copy provided by franchises •Editing of all external communication •Translation of copy for release to the media •Compilation of Power Point presentations •Video interviews with franchisees •Coverage of national Leapfrog events
Direction of inserts for both Expresso (national morning breakfast show – 2.5 hours daily) and Hello Doctor (a weekly medical / lifestyle show – 1 hour) on SABC 3. •Content generation of inserts and occasionally the sourcing and booking of studio guests for both shows.
Writing of articles for the website. •Working with Wordpress and basic html coding. •Attending book launches, writing reviews on them and taking photos of the guests. •Interviewing authors and recording book readings. •Live blogging literature events such as the Franschhoek Literary Festival and the Cape Town Book Fair. •Editing posts sent in by freelancers. •Managing a freelance journalist's daily posting schedule. •Using Twitter and Facebook to our advantage – getting the word out on new projects and gaining a following for BOOK SA on both media. •Training interns.
Responsible for co-ordinating format and animation sales in South Africa, Australia, New Zealand and the UK with special focus on South Africa and neighbouring states. •Responsible for sales of Austrian Television programming in Spain. •Managing internal ofice accounts. •General ofice management.
The production (research, directing and scripting) of two gardening series called "Home Grown" (26 episodes), African Living (28 episodes) and Betterbond Celebrity Homes (20 episodes).