Marketing, Go to Market and Sponsorship professional, with 4+ years experience in the field. Firmly standing by the thought that every vision needs both strategy and passion to function. Always trying to find the right trade-off and balance between them. Passionate and particularly keen on Business analysis, Consumer and Trade Engagement with a proven track record of successfully leading both B2C and B2B cross-functional projects to improve brand’s awareness and consideration through effective marketing and go-to-market activations. Personal interests includes: Outdoors & Sports (ex-professional skier, diving, ...), Travels and Volunteering (currently volunteering at FIMAC Onlus).
Effectively led the PMO of 10+ Global Product Launches, defining the Consumer and Go-To-Market strategies through: - Analysis and consolidation of Consumer/Market Insights in tailoring Product Selling Proposition and Key messages - Definition of Product Target and Marketing Launch package and Stakeholders - Cross-functional coordination on Trade and Consumer activities in ensuring their efficient occurrence -Following of collateral launch activities set-up and landing (e.g. Event, content production, influencers engagement,…) - Pre and post launch performance monitor (profitability,digital and consumer KPIs)
Management of Pirelli’s digital properties (websites), leading activities such as: -Managing HQ and global markets requests and planning innovation projects -Tracking evolutions' progress through the aid of PM tools (e.g. Jira, Scrum, ...) -Coordinating with multiple internal/external teams in delivering diverse activities (SEO, Copywriting, Social materials development, Creativities, ...)
- Management&supervision of Digital Strategies Implementation and Digital Events -Revision and Adaption of global marketing campaigns to the Italian scenario - Control and approval of marketing materials and product samples while monitoring stocks level by working closely with sales, finance and commercial internal departments - Partnered with third parties suppliers in order to develop successful and cost effective marketing services - Support and supervision of Sales Representatives
Partnered in a Reputation Intelligence/Management project work: - Supported company’s operation by reviewing existing media coverages on the final client over a period of 1+ year - Analysed and interpreted media content over key reputational dimensions to improve final client’s overall brand reputation - On time delivery of deep market research and insights for an environmental overview
- Partnered with external suppliers in events' accomodations arrangements - Developed effective messages and marketing materials - Worked on 3+ events set-up from a360° perspective