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Komal Bodke

Brand Marketing, Communications, Content Strategy
Portfolio website
About

Given the breadth of her contributions and ability to seamlessly integrate into teams across functions, levels, and timezones, Komal is often described by her colleagues as “someone everyone knows”. Some of her skills: - Communications (Internal/PR) - Project Management (Google PMP certified) - Copywriting - Content Marketing and Strategy - Product Marketing - B2B/B2C Lifecycle Sales and Marketing - Content Writing (long and short form) - Social Media Marketing - Qualitative and Quantitative Research Recognized for her leadership and awarded for her community-building efforts, Komal thrives in a people-first culture. She also acknowledges that most of her achievements have been a result of certain structural privileges and hopes to use her skills to increase access for others. She is motivated by user-centric products and is keen on creating social impact for good. She is open to working remote / hybrid / on-site anywhere in the world, and is happy to start a conversation on komalbodke.n@gmail.com! Make sure you visit her portfolio from the header section of her profile or by copy pasting the following link in your browser: https://tinyurl.com/komalbodke.

Previous Brands
Ashoka University
Ek Kadam Aur - Foundation for Education and Health
Fortis Healthcare
International Conference on Mental Wellness in Communities
SALT - mysaltapp
Sangath
The Story Of Foundation
Wysa
WYSA
Young India Fellowship at Ashoka University
Work Experience
Growth and Product Marketing
Jan ‘23 -
SALT - mysaltapp

SALT is mobilizing and revolutionizing the female economy by building a one-stop solution for investing, budgeting, and managing personal finance for women in India. — Increasing top-of-the-funnel numbers by producing well-researched podcasts for brand-awareness and developing interactive content via social media channels (Instagram, LinkedIn, Youtube, Twitter) — Increasing user engagement through insight-driven segmentation via multi-channel campaigns (app notifications, Whatsapp, SMS, newsletter) - achieving higher conversion through targeted messaging — Setting-up processes and improving efficiency for regular re-engagement via push and in-app notifications through CleverTap, and launching protocols for UX copy and messaging approval — Improving social media content strategy by analyzing competitor social media and evaluating company performance against benchmarks - resulting in increased followership and engagement

Sales, Marketing, and Procurement Associate
Jul ‘21 - Feb ‘23
Wysa

Wysa is the world's most advanced conversational AI chatbot for behavioural health. It was created with the vision of leveraging technology to meet people where they are and make it easier for them to care for their mental health. — Launched B2B outreach email marketing through Hubspot, after researching ideal buyer personas, copy format, length, and sequencing — Increased lead generation by scouring procurement and tendering platforms for NHS-UK and Scotland contracts, resulting in over £250,000 in revenue — Facilitated expansion into new countries, leading the small-medium APAC partnerships vertical and serving as a SPOC for knowledge management across teams globally — Implemented new processes resulting in improved visibility, resource planning, and progress-tracking

Educational Assistant
Jan ‘21 - Jan ‘21
Young India Fellowship at Ashoka University

Assisted Leadership and Group Dynamics by Dr. Kenwyn Smith, with faculty from the Wharton Business School, Penn School of Social Policy and Practice, University of Texas, and more.

Graduate Teaching Assistant
Aug ‘20 - Jan ‘21
Ashoka University

Assisted two undergraduate courses, Cognitive Psychology and Seminar Series in Psychology. Constructed grading rubrics, assessed quizzes and papers, conducted review sessions with students, taught several core concepts, and assisted professors with logistical support.

Clinical Psychology Intern
Jul ‘20 - Jul ‘20
Fortis Healthcare

Interned with the Department of Mental Health and Behavioural Sciences at Fortis Healthcare.

Project Consultant, Office of Learning Support
Feb ‘20 - May ‘20
Ashoka University

The project was undertaken for the Office of Learning Support at Ashoka University, which seeks to make education an inclusive space for students with disabilities (SWDs). The two main sub-projects were: i. To plan and design an Assistive Technology Room in the upcoming library building, and ii. To network with schools and organisations pan-India to increase the number of applications from students with disabilities. The stakeholders were the University administration, OLS, and students with visual and hearing impairment, locomotor and learning disabilities, and Autism Spectrum Disorder. — Curated a detailed report of assistive technology for a new, state-of-the-art assistive technology room for students with disabilities, and generated specific insights for implementation utilizing only 60% of the total budget — Designed 80% of room layout and architecture — Identified pain points in admission processes, proposed and successfully implemented recommendations in accordance with field experts — Built several lucrative partnerships and created a robust database of 300+ relevant institutions across the country to target college applicants

Research and Development Project Consultant
Sep ‘19 - Jan ‘20
Ek Kadam Aur - Foundation for Education and Health

As a part of the Experiential Learning Module at the Fellowship, I worked with EKA closely in their Project ​"Using Technology to Empower the Blind and Visually Impaired" that aimed to provide students with visual impairment from class 9-12 appropriate assistive technology to facilitate their higher education. - Conducted a review of existing worldwide literature, computer hardware and software and applications for personal digital assistants (PDAs) - Designed an experimental study for impact assessment - Created a report with recommended computer hardware and software and apps (taking parameters of feasibility, ease of learning, overall viability into consideration) - Created a preliminary grant proposal for funding

Content Writer
Nov ‘18 - Jan ‘19
WYSA

Compiled factually-informed, research-based blogs for topics pertaining to mental health and adolescents, LGBTQ+ issues, parent-child communication, etc.

Communications Manager
Apr ‘18 - Jun ‘19
International Conference on Mental Wellness in Communities

This first-of-its-kind conference organised by Anjali Mental Health Rights Organisation and Sangath aimed at providing a safe space for lay mental health workers to voice their experiences at the frontline of mental healthcare delivery in low-resource communities. On the Organising Committee, I: - managed the communications department for a large part of the conference dedicated to Barefoot Mental Health Counsellors. - worked on creative conceptualisation and execution in the form of videography, photography, designing websites and visual infographics - interviewed key speakers and compiled reports for information dissemination.

Research and Communications Intern
Apr ‘18 - Jun ‘19
Sangath

In my capacity as an intern, I: - worked with the Addictions Research Group led by Dr. Abhijit Nadkarni (Sangath and King’s College London) and Prof. Richard Velleman (University of Bath and Sangath), assisting with science communication - worked on a number of tasks related to grant and proposal writing, content creation, press notes and press releases, transcription and translation of in-depth interviews, IRB protocols - have undergone training in basic counselling skills, counselling for alcohol problems, motivational interviewing, collaborative problem solving, thematic analysis and data coding for qualitative research. During my time as an intern, I also authored and presented a paper for the Annual National Conference of Bombay Psychological Association, on Improving Access Through Telepsychiatry (IMPACT - India).

Organisational Intern
Oct ‘17 - Nov ‘17
The Story Of Foundation

The Foundation is an interdisciplinary platform for 21st century learning, that values and promotes continuous learning and growth, multiperspective and mindful inquiry, collaboration, cooperation, and community, connections and interdependence. During my time here, I have assisted finance and accounts for the sale of merchandise, as well as production and exhibition design of "The Story of Space".

Languages
English - Native
French - Basic
Italian - Basic
Spanish - Basic
Education & Training
Università Bocconi
Management of Fashion and Luxury Companies
Sciences Po
Masters in Public Policy (Exchange Semester)
Ashoka University
Master of Arts in Liberal Studies
Ashoka University
Postgraduate Diploma
St. Xavier’s College
Bachelor of Arts
St. Xavier’s Higher Secondary School
Higher Secondary School Certificate
Spring Valley High School
Secondary School Certificate
Bengaluru Urban, Karnataka, India