I help brands build up their desirability & their awareness, by telling stories that reveal their personality. Nice to meet you. What I usually work on as a freelance: 👉 Strategic planning: Brand platform, target, positioning, content strategy 👉 Writing: Brand texts, copywriting, press releases/files, articles and posts (magazines, blogs, newsletters, social media Instagram/LinkedIn...) Depending on the type of mission, my clients call me Communication Manager, Brand Content Strategist, or even Editor. Otherwise, “Chris” works fine by me. Former journalist and communications professional for 10+ years, my experiences have taken me to agencies, advertisers, as well as freelance work for brands, retailers and magazines. Favorite areas: Fashion, lifestyle and wine, in a premium/luxury environment.
Jane de Boy global activity operational management, reporting directly to the founders. Key achievements: • Built the Studio team of 15+ collaborators • Web turnover YoY avg. +135% • Online traffic YoY avg. +130% • Gained +70k followers on Instagram Main contact dedicated to communication and buying: • Brand image management & communication on / offline / PR / social media / partnerships • Brand portfolio management and development (250+ designers) • Collections buying under the direction of Marie Diard, Jane de Boy founder • Budgets, sales, stocks, reorders & performance management • Supplier relations and trade terms negotiation Management and coordination of the photo, e-commerce, logistics, retail, customer relations, administration departments. (Head of Communications from jan.18 to apr.19 then appointed COO)
Freelance Communications manager & Editor/writer based in Bordeaux, France. PRESS • TÊTU, Fashion & Grooming Editor (2012-2017) • FASHION FOR MEN Magazine by Milan Vukmirovic, Editor-at-Large (2014-2017) RETAILERS • PRINTEMPS, Menswear Editor (2018-2021) • MENLOOK, Communications Manager, Editor-in-Chief, Copywriter (2013-2017) BRANDS • WRANGLER, French Copywriter & Community Manager (2014-2023) • MAISON FIGURA, Influence & Partnerships advisor (2024) Also: ZADIG&VOLTAIRE, SPORTY HENRI, CELIO, RUE DU COMMERCE, POSE MAG...
Launched in September 2010, Menlook (MenInvest group) was the leading menswear & lifestyle e-tailer in Europe. With a defining e-commerce + media strategy, Menlook had 4m unique visitors monthly with over 2,000 designers represented online. Menlook ended in 2017. Definition, implementation and coordination of Menlook overall editorial strategy. • Editorial animation of the e-commerce site • Print magazine creation & production (semi-annual, circ. 100,000 bilingual FR/EN) • Online magazine Editor-in-chief • Partnerships development • Communication tools production
Management & production of editorial communication materials on an international scale. Key Achievements : • NISSAN EUROPE: Internal magazine & newsletter management • RENAULT-NISSAN ALLIANCE: Corporate blog production • RENAULT: Patrick Pélata, Renault CEO blog production • INA: INA Global production (now La Revue des Médias)