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Jenny O.Ayayo

Leathergoods Accessories Designer & Product Development Manager
Portfolio website
About

I am Jenny , an accessory handbag & footwear designer , product developer based between Amsterdam and Berlin. I have been a resident of the fashion world for +15 years and counting. I’ve created , critiqued, consulted, forecasted and directed for global brands.Dabble in interior design, and upcycling of Scandinavian midcentury furniture for fun. Currently Consulting ,Designing Researching, Sourcing and collection planning on a freelance basis for brands medium mid level deisgn brands and and global brands. Open for work , hoping for a new exciting inspiring challenge !

Previous Brands
AYAYO accessories
BECKMANS School of Arts & Design
Calvin Klein BV Amsterdam
CALVIN KLEIN JEANS
H&M
lala Berlin
Marc O Polo Gmbh
Marc O'Polo GMBH
Tempe Inditex
Work Experience
Consultant, Freelance Handbags & Accessories
Aug ‘22 - Now
Self employed

Trend Analysis, Material research , Design and product development. Project basis and seasonal. Working across Asian and European sample makers and factories. Mentoring and guiding junior designer.

Freelance Designer Handbags
Aug ‘22 - Jan ‘24
Marc O Polo Gmbh

Oversee the day to day business of the handbag & Accessories . R&D , Product development, sourcing and Design . Create seasonal concepts for bags , daily communication with supplier in the far east .

Design & Product Development Manager
May ‘21 - Now
lala Berlin

Oversee the day to day business of the handbag & Accessories . R&D , Product development, sourcing and Design . Create seasonal concepts for bags , daily communication with supplier in the far east .

Senior Designer – Team Lead, Womens
Jan ‘14 - Jun ‘19
Calvin Klein BV Amsterdam

• Responsible for 3 designers + 1 Intern, meeting deadlines and design under the brands DNA for the Women's line, manage the collection under direction of Creative Head in NYC. Oversee Handbags, Slg's and Belt category. • Manage the team's budget for the year • Design in drawings and mock-ups including hardware and fabrics/leathers. • Research and sourcing of supplies leather and materials, vintage shopping, • Compile technical files, travel to factories • Creating documents illustrating the collection for the sales team. Presenting the line each season to the sale's team.

Accessory & Handbag Designer
Jan ‘14 - Jun ‘19
CALVIN KLEIN JEANS

• Design in drawings and mock-ups including hardware and fabrics • Responsible for developing the new collection of bags and leather-goods for the Women's line • Research and sourcing of supplies leather and materials, vintage shopping, EXPERIENCE • Compile technical files, travel to factories for modification's and sample review. • Creating Line sheets illustrating the collection for the sales team.

Footwear Designer
Jan ‘13 - Jan ‘14
Tempe Inditex

• Inescope 3D design, Research and comp. shopping, develop new seasonal shapes and apply trend research • Liaising with suppliers and factories in Asia and Spain • Attend fittings and apply modifications • Present the seasonal collections for Buyers product managers and the Directors. Guest Lecturer

Guest Tutor Accessories
Apr ‘12 - Mar ‘13
BECKMANS School of Arts & Design

• Creative workshop, lead 15 student's through course projects, industry competition • 1:1 tutorials. Workshops included Research & Design Technical adviser, Presentation and critique in the field of Accessories & Handbags.

Accessory Designer
Apr ‘10 - Jun ‘11
H&M

• Design Hats, Glove s, Scarves and Umbrellas. Re constructing prints, Sign-off samples and apply changes with production offices. Attend sales meetings follow up on best sellers, liaising with in-house buyer's merchandisers and product developers in India China and Italy. Trend sourcing and application, deliver key items for the product group.

Freelance
Jan ‘08 - Jan ‘22
Marc O'Polo GMBH

• Design & development, compile worksheets • supplier communication • Follow process 1 st proto to SMS,

Senior Designer & Product Development Manager
Jan ‘05 - Jan ‘21
lala Berlin

• Manage the day-to-day Handbag & Accessory business, Research & Development , Sourcing • Supplier communication, source new factories • Design , Research & Development , follow through from 1 st proto to SMS •

Creative Director
Jan ‘00 - Apr ‘10
AYAYO accessories

Languages
English - Fluent
Swedish - Native
Dutch - Basic
Education & Training
(BILL AMBERG LONDON
‘97 - ‘99
Asst.
London College of Fashion
‘96 - ‘99
BA (HONS.)
London College of Fashion
‘94 - ‘96
Foundation in garment Construction
Amsterdam, Netherlands