Accomplished Brand Director with a proven track record in both online and offline Marketing, combining analytical proficiency with a creative outlook. With over a decade of expertise in nurturing the growth of emerging Luxury Fashion and Beauty Brands, I leverage my strong managerial and design skills to drive Brand excellence and ignite commercial success.
• Directly reporting to the CEO, I oversee Brand Management and Development: - Successfully launching the brand in Harrods in 2020, ranking as one of the top 10 brands in Harrods Salon de Parfums in 2022. - Leading the development of a comprehensive International Marketing strategy, encompassing initiatives such as overseeing Brand launch events in South Africa (Cape Town, Pretoria, and Johannesburg), launching a Pop-Up store in Alhazm (Doha, Qatar) and organising promotional sites in Harrods during key annual events - Providing Marketing Support (VM Guideline, Ecomm Artwork, Influencer partnerships, PR) in territories such as the Netherlands and South Africa (Skins Cosmetics), and Russia (Molecule). - Playing a pivotal role in product development by analysing market trends and target audiences to drive the creation of new fragrances. I also contribute to the new packaging, identifying new suppliers and materials to make our packaging more sustainable. - Crafting comprehensive Brand Image Guidelines, including Visual Merchandising and artwork guidelines, to uphold the brand’s luxurious and minimalistic vision. - Leading the development of artwork for various campaigns, including video and photo content across E-commerce, Instagram, TikTok, and the Aqualis Newsletter. - Nurturing partnerships with International Influencers. This includes coordinating collaboration calendars and leveraging these talents to showcase our products
English to French translator, Fashion copy for RIver Island online store- London HQ.
West London Retail Manager: - Flagship Chiltern st Store: Grew store turnover from £475k 2014 to £1m 2019. Notting Hill Store: Grew store turnover from £95k 2017 to 500k 2019. - Staff Management/ HR: Handling for the London retail Team: Hiring staff, payrolls, rotas, staff holiday allowances, training and conducting appraisals plus disciplinary meetings. Marketing-Store events: Event production (Monocle, Gentlewoman, Cereal..) Analysis of the area: Engaging with Member Clubs and Hotels (Chiltern Firehouse, Electric Cinema, Shoreditch and Soho House...) to create tailored shopping experiences and events with their clients. Launching a Christmas Event on Kensington Park Rd and beyond in Notting Hill. - Reports: Monitoring stock and staff performance, KPIs via pivot tables. Weekly action report. - Stock management: Seasonal buy in for Flagship and Notting Hill stores. Forecasting, best sellers and lost sales. Liaising with the design team, collections feedback and product performance. Organising stocktakes. - Co-managing Sample Sales (×2 /year, 150K during three days of sale) and Six new stores opening (Vm-Stock-Staff ) in London and Berlin.
Sourcing fabrics, supplies, patterns, and embroideries for the collections, Advisor for the Showroom, Fashion shows assistant.
CREDIT MUTUEL TV advertising. NELLY RODY PARIS, Trend book fashion editorial. LUXURIANT magazines fashion editorial