An experienced marketer with over 6.5 years of digital marketing and account management experience. Proficient in Programmatic Display, Paid Social, Paid Search with strong insight in CRM across UK, EMEA, US and China markets. I specialize in media strategy, media planning, and campaign activation. I possess a can-do spirit and a problem-solving mindset
。 Lead media strategy and develop multi-channel roadmap to achieve +900% ROI on DTC luxury hospitality campaigns worth +10 million GBP, focusing on Paid search, Paid social and Programmatic Native ° Achieved +110% CPA on B2B & E-commerce accounts through strategic a/b testing, data analysis, and bidding strategy optimisation 。Lead & train senior paid media executives on marketing strategy and campaign activation across Google, Facebook, Instagram, Youtube, Linkedin, Microsoft Bing and Amazon 。Manage internal & external stakeholders on creatives design, UX, CRM, and data dashboard projects which led to 100% campaign success rate
Specialize in luxury & fashion sector 。Achieved an 80%-90% client satisfaction rate through project planning, client relationship development, business identification and cross-functional management 。Monitored risks on social media to protect brands' wellbeing 。Advised on organic social content strategy & media trends for luxury houses. Clients: Hermès, Louis Vuitton, Dolce & Gabbana, Gucci, Valentino, Burberry, Chanel etc.
。Grew revenue on key clients from £30K GBP to £120K GBP per month through multi-channel activations across full marketing funnels in collaboration with Accenture 。Trained junior account executive on campaign activation, budget planning, and media buying on DOOH, Programmatic Guaranteed, and Direct buy deals 。Increased +35% CTR & +5% CR through senior stakeholder management, strategic media planning, and campaign optimization 。Conducted granular data analysis, strategized customer segmentation and devised media strategy which led to a nearly 70% client rebook rate 。Trained and advised self-serve clients on system operation, programmatic landscape and new martech collaboration 。Participated in new business pitches and led strategic planning to ensure actionable campaign launch
。Supervised +30 Programmatic Display campaigns over £80K per month and achieved +120% performance KPI 。Cooperated with cross-function stakeholders including tech, media, and sales teams as well as 3rd-party agencies to achieve 98%+ campaign success rates 。Performed exceptional client management skills to retain key accounts such as Piaget, L'Oreal Group, Estee Lauder Group, Burberry, etc. 。Conducted data reporting and supported in-depth analysis for media recommendation iPinYou is the largest DSP and leading AI solution platform in China with a focus on programmatic advertising, DMP, and CDP across multiple industries.
。 Developed both regional and international customer relation by optimizing customer service, improving after-sales process and managing CRM system 。 Maximized sales potential by analyzing sales data to provide product performance insight for HQ merchandising decision 。Enhanced inventory management and internal distribution efficiency in cooperation with the supply team 。Refined visual merchandise planning by reviewing category performance and identifying merchandise trend 。 Demonstrated strong cross-selling technique in three main categories: leather goods, shoes, and ready-to-wear with excellent product know-how and monthly category rotation
。Supervised and managed both online and offline marketing campaigns across Paid Social, E-mail marketing, E-commerce, and CRM events 。Increased +50% online traffic by leading influencer collaborations on social media content and managing omnichannel marketing strategy 。Defined well-structured Social Media calendar and headed advertising projects in liaison with photography agencies and fashion magazines (GQ, Esquire) 。Achieved +20% email conversion rate through clear customer segmentation and content optimisation on email marketing campaigns 。Led paid media campaigns and optimised website traffic by revamping E-merchandise, improving SEO and organic social content 。 Organized VIP events and trunk shows in coordination with vendors, sales team, and PR agency
。Managed B2B customer relationship to drive demand for exhibition solution services and successfully developed 2 new cooperate clients within a month 。 Demonstrated strong cross-functional communication skills through cross-departmental collaboration 。 Managed CRM database by analyzing market potential and researching customers’ profiles
。Collabroated with Asia headquarter on annual Training events, including PR samplings coordination, training materials preparation, and training platform management 。Increased training efficiency through managing HRIS system and developing monthly training report 。Organized and translated training materials