PROFILE Broad background in merchandising, buying, product development and trend forecasting in women’s ready to wear as well as accessories for various international luxury & premium stores. Extensive understanding of global markets, online and department store strategies, exporting regulations, planning and analytical processes.
-Creative direction for Coterie brand relaunch across marketing channels and onsite trend installations. -Purpose driven storytelling, editing and analysis of content for omnichannel marketing communications. -Strategic media planning for multichannel communications based on performance and analysis (ROI). -Collaboration with cross functional teams to support delivery of strategic plans & to ensure alignment of brand’s direction. -Oversee artwork process, including review & approval of artwork and images. -Womenswear trend report creation and presentation during Coterie New York show.
-Sourced and reviewed new collections to curate a selection and create reports for the digital discovery platform of new and emerging brands, The Style Pulse. -Managed a team of category expert’s report creation & approval of all brands placed on the platform. -Created seasonal forecasts that provide guidance on overall trends, themes, colors & products.
-Sourced and previewed new brands, along with the creation of visual reports for women's rtw & accessories for Neiman Marcus. -Managed logistics for Neiman Marcus’s buying teams during fashion weeks in Paris. -Created seasonal fashion trend reports for womenswear and accessories for Ak Rikks. -Covered trade shows, runway and showrooms across Europe as well as social media to source new collections. see less
-Researched yarns and fabrics in order to give seasonal guidance to clients. -Created trend and fabric visual forecasts for women’s ready to wear. -Created weekly trend insight and content for website.
-Created and communicated seasonal fashion trends and direction for women's handbags, jewelry, shoes and lingerie. -Collaborated with GMM’s, DMM’s & buyers to ensure direction was executed in all 660 stores. -Identified emerging trends while articulating them into strategies that aligned with Macy’s overall direction. -Partnered with marketing and buyers to select product and provide styling direction for fashion magazines. -Worked with private brand partners to ensure development of silhouettes, colors, prints & trends of the season for private label collections. see less
-Created shopping events in Chicago with rtw & accessories collections from Parisian designers. -Purchased collections and negotiated consignment. -Prepared marketing, advertising & social media communication.
-Sourced new and emerging brands exported to department stores & websites with annual orders of €18-€24 million. -Selected product, negotiated prices, delivery dates and shipping terms. -Oversaw, managed & verified private label production to ensure quality of goods shipped. -Collaborated with brands and online partners to organize flash sales from start to finish. -Managed & trained a team to ensure product flow to clients with +250 stores and millions of online customers. -Opened 100 new accounts for client, to represent an increase of 25% to total volume per year. -Selected to train new Italian employees when client expanded buying region to Italy. -Covered trade shows in Paris, Berlin, Barcelona & Milan in order to communicate trends and source new brands. see less
-Developed financial plans based on trends, opportunities, volume & gross margin. -Purchased designer denim collections such as Diesel, AG, 7 for all Mankind & Ben Sherman. -Managed a receipt plan, analyzed stock, size breakdowns & penetrations by class to ensure proper merchandise assortments and turnover. -Assisted HR by hosting new trainees and was featured in training videos used for recruiting. see less
-Collaborated with fashion office and marketing for the advertising looks placed in fashion books. -Purchased London Fog, Anne Klein and Marc New York coat collections. -Managed and built merchandise assortments by partnering with vendors and planner. -Developed a $2M receipt plan that determined sales, markdowns and inventory. see less
-Managed open to buy to ensure planned inventory and markdown level. -Conducted weekly analysis of sales, turn and markdowns to make recommendations for reorders or promotions. -Ensured on time delivery of product by efficient follow up with vendors & distribution centers.