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Kripa K

Key Accounts Manager- E-Commerce- Beyond Snack- Kerala Banana Chips
About

Experienced E-Commerce Manager with a demonstrated history of working in the Hospitality industry. Skilled in handling major online platforms for online sales and brand enhancment, Advertising Sales, Customer Relationship Management (CRM), Brand Management, Brand enhancement, ATL & BTL activities and Corporate Communications. Strong marketing professional with a Bachelor of Arts (B.A.) focused in Psychology from R. D. National College.

Previous Brands
All Things Baby Llp
Anil Agencies Pvt Ltd
Dainik Jagran
Dr.Jackfruit India Pvt Ltd
Haymarket Media Group
R & A Foods Pvt Ltd. - Paninaro
the K Brands Pvt. Ltd.
United Distributors Inc
Work Experience
Key Accounts Manager- E-Commerce
Feb ‘22 - Now
Dr.Jackfruit India Pvt Ltd

Ecommerce Manager
Aug ‘21 - Jan ‘22
All Things Baby Llp

Ecommerce Manager
Jan ‘19 - Jul ‘21
United Distributors Inc

Product Listing, Inventory Management, Price update, Imaging, Aplus content uploading, Fulfillment Centre(Uploading documents to making the FC live for stock intake). Training new joinees. Supervise all product design and ensure compliance to all product guidelines and coordinate with Direct Channels and improve all market strategies. Maintain optimal level of customer services at all times and ensure simplicity in services and ensure compliance to all legal requirements, and monitor all online channels. Inspecting landing pages for brands and listings, product information, checkout options, and all other pertinent website-related systems to ensure their visual appeal, accuracy, and ease of use. Managing various Online Chanels such as Amazon, BigBasket, Swiggy, Flipkart, Scootsy, MilkBasket, Reliance. AMS: Creating campaigns, maintenance of budget, report analysis for effective campaign building. Design and prepare reports for all ebusiness metrics for various online platforms and achieve all growth objectives and develop all enhancements to direct supply network. Instructing agency regarding promotions such as discounted offers Promotion, brand identity, brand building . Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store. Creating promotional offers and tracking that they are uploaded precisely and stocks are maintained. Analyzing traffic to ensure maximum effectiveness of marketing strategies. Examining sales-related metrics to inform restocks. Stock Management, replication, Monitoring Fill rate. Analyze sales data regularly and assess the market in order to help make effective business goals and revise expectations appropriately. Reviewing technological and sales strategies so that they align with the company's goals to produce the intended experience for their customers.

Asst. Marketing Manager
Oct ‘16 - Apr ‘18
R & A Foods Pvt Ltd. - Paninaro

Assistant Franchise Brand Manager
Mar ‘16 - Oct ‘16
the K Brands Pvt. Ltd.

• Brand Management • Brand Development • Business plan & sales strategy development. • New business collaboration • Corporate Communications • Franchising

Senior Executive Advertising Sales
Jul ‘15 - Mar ‘16
Dainik Jagran

• Selling Space for verticals across Jagran Prakashan. • Market Analysis • Generating revenue • New Business Development • Increasing the Market share • Focusing on new clients and getting them on board. • Providing appropriate solutions to the clients to get the maximum reach. • Market information • Pitching Properties as per clients requirements

Advertising Sales Executive
Oct ‘14 - Jul ‘15
Haymarket Media Group

Selling Ad space for PrintWeek India Magazine. Interacting with clients to meet their needs & requirements. • Suggesting existing clients' different solutions to cater to their presence in PrintWeek India. • Interacting with editorial team, Accounts team & Circulation team of PrintWeek India • Interacting with editorial team to get the latest updates about the clients & new launched Printing machines. • Interacting with accounts department for follow up on the payment. • Interacting with circulation department for the logistics part of the magazine. • Also working for special supplements along with Magazine. • Interacting with other sister title's Colleagues to get the updates.

Paper Consultant
Jan ‘13 - Jan ‘14
Anil Agencies Pvt Ltd

Languages
Malayalam - Native
English - Fluent
Hindi - Fluent
Marathi - Fluent
Education & Training
Kingston University
‘23 - ‘25
MBA
Business Management
London College Wimbledon
‘10 - ‘12
BBA
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
R. D. National College
‘07 - ‘10
BA
Bachelor of Arts
Mumbai, Maharashtra, India