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Hazel Yu

experimental creative. nail art. visual merchandising. fashion merchandising and buying.
About

art. creative. nails. fashion. buying. @rabbit___heart

Previous Brands
Ladurée Paris
nail.here.please
Off-White
rabbit___heart
SURRENDER
Valentino
Wonderland For Detailed Planners
Work Experience
Nail Artist
Dec ‘23 - Now
nail.here.please

Merchandiser
Nov ‘22 - Apr ‘23
Valentino

Merchandising Executive
Apr ‘21 - Mar ‘22
Off-White

Untitled
Nov ‘19 - Now
rabbit___heart

Special Project Graphic design Editorial Branding

Creative / Sales Executive
Jan ‘17 - Nov ‘18
SURRENDER

-Visual making and handling of Surrender’s IG -Create, conceptualise and execute ideas -Visual display and execution of in-store installations, with Song For The Mute, Mindseeker, Palm Angels, Christian Dada, as well as festive installations -Supported the opening of Surrender, Louis Vuitton x fragment design pop-up, Christina Paik’s Singapore Exhibition, Surrender re-opening  -Sales and daily operations

Sales Executive / Visual Merchandise
Sep ‘16 - Mar ‘21
Off-White

-Developed and executed strategic visual displays in collaboration with store management and HQ -Provided detailed photographic feedback reports for HQ -Crafted personalized customer experiences through storytelling, fostering brand loyalty and customer’s retention -Assisted in inventory management, optimizing stock levels to meet demand -Supported new team member onboarding -Contributed to successful store openings and reopening -Conceptualized and contributed proposals for special projects

Sales Associate
May ‘14 - Dec ‘14
Ladurée Paris

Design & Marketing Assistant
Jan ‘12 - Jan ‘12
Wonderland For Detailed Planners

Languages
Chinese - Fluent
English - Native
Education & Training
Goldsmiths, University of London
‘14 - ‘16
Bachelor of Arts - BA
Singapore