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Enrico Sassi

Product Strategy, KPI Analysis, Marketing 360
About

I am passionate about making a difference and driving impact through business development, sales, and product management. With an international mindset, strong communication skills, and expertise in B2B negotiation, I bring an analytical approach and excellent execution. Currently, I am on a fixed-term contract at Ba&Sh as Head of Collection for Leather Goods, overseeing product development and ensuring alignment with market needs. My contract ends in January, and I am actively seeking new Commercial opportunities, as I find the strategic and relational aspects of sales particularly motivating and impactful on a brand’s success.

Previous Brands
LANVIN
PVH
ba&sh
Givenchy
Work Experience
Head of Collection
Jul ‘24 - Jan ‘25
ba&sh

TEAM COORDINATION AND MANAGEMENT • Managing a team of designers, developers, and merchandising • Supervising the progress of all ongoing projects •Steering, centralizing, and disseminating information to all stakeholders involved in the collection MARKETING • Developing collection plans and ensuring overall consistency of the product offering • Defining the pricing strategy for each line and monitoring weighted margins • Allocating and optimizing production lines across different production units, in coordination with the Production department • Providing product training to sales teams • Conducting benchmarking and competitor analysis • Implementing reporting tools 360° COORDINATION • Planning the PMCO marketing launch • Launching VM display tools • Setting up the Showroom DEVELOPMENT AND INDUSTRIALIZATION • Serving as the interface between the design office, industrial teams, and various manufacturing sites • Managing the collection's timeline • Sourcing and selecting factories and manufacturers • Sourcing and negotiating materials and accessories • Adjusting and validating prototypes, samples, and first production runs • Quality control • Monitoring model registrations

Key Account Manager FTW & Accessories
Jan ‘20 - Sep ‘23
PVH

• Set up the Footwear business from the ground up • Sales and collection strategy for my regions • Monitoring of showroom sales (4 seasons per year) • Identification of new business opportunities • Prospecting and negotiations with new accounts • Analysis of KPIs, Sell In, Sell Out, and reporting • Development of new collections with the HQ team (Collection plan, meetings, leading with other countries) • Training of the sales teams • Close collaboration with Retail and Marketing departments to define and disseminate a global and coherent brand image

Product Manager Footwear
May ‘17 - Jan ‘20
LANVIN

• Collection plan drafting • Sell In analysis and reporting • Market analysis (prices, styles) • Launching and monitoring of prototypes and samples • Price negotiation with suppliers • Research and development of raw materials • Coordination between stylists, Maison and factories • Creation of sales books and other documents • Participation in backstage activities during fashion shows and look books • Production adjustments and industrialization monitoring

Jr Product Manager - Footwear
Sep ‘14 - May ‘17
Givenchy

• Sell In analysis and reporting • Market analysis (prices, styles) • Launching and monitoring of prototypes and samples • Coordination between stylists, Maison and factories • Participation in backstage activities during fashion shows and look books • Production adjustments and industrialization monitoring

Languages
Italian - Native
English - Fluent
French - Fluent
Spanish - Basic
Education & Training
Università Commerciale 'Luigi Bocconi'
‘09 - ‘14
Management & Business Administration
LM Management, Management - Major: Management of Fashion and Design Companies
Paris, France