Former Board Director, Brand Director, and Executive Creative Director at Hotel Chocolat; Executive Creative Director at Leagas Delaney; Executive Creative Director at IWG and Regus; Creative Director at Boden; Brand & Marketing Director at TP ICAP; and Head of Digital Creative at Marks & Spencer. With over 20 years of senior leadership experience, I have led multi-disciplinary and global teams within nimble start-ups and scale-ups, as well as large, established, and fast-growing B2C and B2B businesses, spanning fashion, beauty and luxury, to professional and financial services. Leveraging extensive digital knowledge and my constant curiosity for what’s next, I add strategic, creative, and commercial value to brands – both agency and client-side. Previous roles have included full responsibility and commercial accountability for creative direction, brand strategy, marketing, digital, PR, and social media. In addition to the delivery of global 360 campaigns, I have also led digital transformation programs, successful client pitches, and agency RFPs. Available for free-lance, contract, and permanent opportunities. www.fredrikahlin.com PREVIOUS CLIENTS AND EMPLOYERS INCLUDE: IN-HOUSE: Hotel Chocolat, M&S, Boden, Not on the High Street, The Gelbottle Inc, TP ICAP, IWG & Regus AGENCIES: Leagas Delaney, BETC, AMV BBDO, HWA, Ogilvy, Brave Bison CONSUMER BRANDS: LUXURY: PATEK PHILIPPE, Hotel Chocolat, Charbonel et Walker, David Morris, Pictet Bank Suisse, iitala, Salviati, Connect Jets, Walpole, FASHION: VOGUE, Boden, Ghost, Levi's Jeans, Diesel Jeans, ECCO, Moss Bros, Fenwick, BEAUTY: AVON, RIMMEL, FACE Stockholm, Goldwell, The Gelbottle Inc, Philosophy, ALCOHOL: Grey Goose, Chivas Brothers, Penfolds, MARTINI, Bombay Sapphire, Dewar's LIFESTYLE: Marks & Spencer, John Lewis, Love Cocoa, TCC, Evian Water, Busy B B2B BRANDS: IWG, Regus, SPACES, MAREX Solutions, Deutsche Bank, Nobel Foundation, TP ICAP, COEX, Pictet Bank Suisse MAGAZINES: British VOGUE, German VOGUE, Russian VOGUE, M&S Style & Living, Wallpaper*
Global responsibility for the creative functions of TGB, and its sister brand Peacci.
Global responsibility for the Brand, Marketing and Creative functions across 26 countries. Key achievements: • Creative Direction and digital product delivery of the new global website • Migrated a portfolio of 30 company specific sites to one master site • Multiple successful re-branding projects, product launches and global marketing campaigns.
Global responsibility for all creative teams; Art Direction, Styling, Design, Copy and UI & UX. Key achievements: • Established processes to ensured business and trade needs were met across all channels • Established a new customer-centric framework for best in class creative production • Elevated the brand voice and the creative output whilst protecting the brand DNA.
Global responsibility for Brand, Creative and PR & Comms across 120 countries. Key achievements: • Redefined the brand architecture, rationalised 30 pre-existing brands to 6 operating brands • Created brand strategies, messaging and guidelines for 6 operating brands • Successful launch of IWG as the new global master brand, replacing Regus.
Creative direction, brand strategy, marketing support, and creative execution for B2C and B2B brands. Past & present clients include: Not on the High Street, John Lewis, Love Cocoa, AMV BBDO (Martini, Bombay Sapphire, Dewar’s), BETC (Rimmel, Evian), Ogilvy, Busy B, MAREX Solutions and Brave Bison. www.fredrikahlin.com
Creative responsibility across the agency’s premium and luxury accounts. Clients included: Patek Philippe, Penfolds Wine, ECCO, AVON, Pictet Suisse Private Bank, Deutsche Bank, Walpole and Glenfiddich.
Creative direction across women’s, lingerie, men’s, kids, beauty, home, and furniture. Heading up a 40+ strong creative team, and responsible for a £16m+ budget. The role spanned all digital platforms, catalogues and CRM, across 50+ countries and territories. • Creative Direction and successful launch of the new global website with daily publishing • Integration of editorial with e-commerce generated a 25% uplift (sales exceeded £1bn) • Established a collaborative team culture with progression and development opportunities • The creative team produced over 8,000 web pages, 600 emails and 500 editorial pages in addition to 20,000 product pages – over 2,000 shoot days and 200,000 assets annually.
Board director with global responsibility across creative direction, brand strategy and PR. Key achievements: • Created the iconic Hotel Chocolat brand identity and creative platform that is still in use • Voted “Most Advocated” British brand by Marketing Week • Awarded the No.1 position on The Sunday Times “Fast Track 100” list • Launch of over 70 shops, coffee shops, restaurants, and a luxury hotel in Saint Lucia • PR collaborations with BAFTA, Soho House, Grey Goose, LFW, and Agent Provocateur • Significant role in growing turnover from £5m to over £70m annually.
Multiple contracts for German, British and Russian VOGUE – Condé Nast.