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Matt Roffe

Head of marketing / Marketing director
About

A proven marketing leader with 15 years of experience implementing comprehensive strategies that enhance brand visibility & profitability. With a background in in-house &agency environments, I have overseen brand management, campaigns, & digital platforms, while building & leading high-performing teams. Notable brands include Homebase, Berghaus, Norse Airlines, & Royal Canin.

Previous Brands
Cotswold Outdoor
The Home Agency
THG Ingenuity
Norse Atlantic Airways
Ribble Cycles
REN Clean Skincare
Murad
Pentland Brands
Queensmith
Elemis
Vita Coco
Procter & Gamble
PZ Cussons
Hexagon AB
Lotus Car Rental Iceland
Wizz Air
Building Materials
Lyle & Scott
Bath Spa University
Work Experience
Head of digital marketing
Jul ‘22 - Dec ‘22
Ribble Cycles

General Manager
Sep ‘21 - May ‘22
THG Ingenuity

Head of Marketing
Dec ‘20 - Sep ‘21
THG Ingenuity

Group Digital Marketing Manager
Nov ‘19 - Dec ‘20
The Parklane Group

Acquisition Experience Manager
Nov ‘17 - Nov ‘19
The Home Agency

HOME is a strategic marketing agency that grows brands by helping them gain and maintain attention. Today there are 240 of us spread across Leeds, London, Gibraltar and New York. We're proud to be on the Recommended Agency Register (RAR) and a Google Premier Partner too. We've previously been listed in The Sunday Times Virgin Fast Track 100 as well as the Top 1000 Companies to Inspire Britain. Most recently, we ranked first place in Campaign's Top 30 Regional Agencies.

Digital Marketing Manager
Aug ‘15 - Nov ‘17
Humberts

Part of Chestertons Global, Humberts is a multi-disciplinary property company covering residential sales and lettings, Land and new homes, leisure and commercial agency. There is a network of 23 offices across England - as low as Truro & as high as York. - An extremely hands-on role, dealing with everything from video production, website curation, social media, technical SEO to campaign implementation, whilst working with senior management at a strategic level. - Establishing a digital marketing mix - Reporting to the Managing Director & Operations board - contributing board reports. - Forecasting & Managing the digital budget - Selection & management of agencies: paid search, web development & IT services. - In-house management & implementation of SEO projects - a particular focus on local SEO. - Optimising and developing the website - pitching the ideas and then project managing for online review platform and a live chat solution. - Developing the CRM system - focusing on staff training, data quality & attribution measurement. - Presentations & training on digital marketing - Internal communication has been a huge part of the role and something I've had to excel in to successfully complete projects. This is generally been down to digital understanding within the business.

Digital Marketing Manager
Jun ‘13 - Aug ‘15
Cotswold Outdoor

Digital Marketing Executive
May ‘12 - Jun ‘13
Archant

Archant is the largest publisher of regional and local lifestyle magazines and associated digital media in the UK. The role involved the brand ownership of Photography Monthly, Professional Photographer & Turning Pro, developing and executing direct marketing campaigns. Secondly, working with the Digital Marketing Manager to service and develop the division's e-commerce websites subscriptionsave.co.uk and buyamag.co.uk. - Developing acquisition and retention strategy with Direct Marketing Manager - Developing CRM programme for subscriber communications - Ideation of creative for new subscription campaigns - Social Media Management - keeping an eye on the 80 brand accounts across the division as well as the e-commerce site profiles. Providing training & advice to magazine editorial teams. - Building group & supplier partnerships for gift promotions - Data analysis & reporting to key stakeholders - Online customer service for Buyamag and SubscriptionSave - Owning the responsibility for the affiliate marketing for the lifestyle division

Digital Coordinator
Jul ‘10 - May ‘12
Moose Marketing & Pr

"Moose Marketing & PR is a full service marketing and PR agency based in Gloucester. Our belief is simple - to create customer value for your business. As well as getting the job done to your satisfaction or beyond, building effective, long standing relationships with our clients has been a major contributor to our success" - Assisting the Managing Director with the development & management of key regional, national & international B2B accounts: acting as the company digital & social coordinator. - Copywriting & briefing creative for client online & print collateral as well as proposals & presentations for client acquisition. - Representing the company at regional networking events & trade shows. - Assisting the creation & distribution of the agencies free B2B magazine 'Punchline'. Managing the curation of the magazine's website & twice weekly newsletter.

Marketing Coordinator
Sep ‘09 - Jul ‘10
Little Eskimo Promotions

Little Eskimo was a social enterprise whose aim was to showcase and inspire young talented musicians in the Bath area. As a university business project within a group of four, my role was to organise the marketing and communications for the company. - Website creation & management - Social Media Management - Producing marketing creative - Outreach to local press and radio

Event Coordinator
Sep ‘07 - Jul ‘10
Bath Spa University

Languages
English - Native
Manchester, UK