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Christian Marti

International Managing Director and Global Chief Commercial & Chief Revenue Officer
Portfolio website
About

Charismatic senior Executive Leader with experience in the automotive and E-Mobility space. Expert in building and expanding business units of established companies or start-ups from the ground up. MY EXPERTISE LIES IN: Corporate Strategy  Corporate Finance  M&A  Start-up, Transformation & Turnaround  Growth and Expansion Strategies  Operational Excellence & Global Sales Leadership  E-Mobility  New Market Development  P&L and Revenue Management  Cross-functional Project Management  Experience with SPAC and IPO  Product Launch & Marketing  Public Relations & Communication

Previous Brands
Fisker Inc
Sunseeker International Ltd
Aston Martin Lagonda Ltd
McLaren Automotive Ltd
Jaguar Land Rover
Renault
BMW Group
Work Experience
Chief Commercial Officer
Apr ‘20 - Now
Fisker Inc

SVP Europe and Middle East reporting directly to CEO & Founder Henrik Fisker. Responsible for P&L and the design and implementation of the Sales & Service strategy and the build-up of the European Management Team based out of Munich headquarter. Direct-to-Consumer, online based sales strategy supported by local experience and service centres in metropolitan areas. Additional after sales & logistics provided by best-in-class, professional 3rd party service providers. Launched and delivered Fisker Ocean in 10 European countries building a team from scratch to a headcount of 220 and generating 140 Mio Euro revenue in first 8 months of sales.

Chief Executive Officer
Nov ‘18 - Jul ‘19
Sunseeker International Ltd

Responsible as CEO for 2.000 employees and a turnover of £ 320 Million. Executive Board Director of Sunseeker International. Sunseeker International is a Chinese-owned British luxury motor yacht manufacturer based in Poole which has existed since 1969.

Global Chief Sales Officer & Vice President
Jun ‘13 - Oct ‘18
Aston Martin Lagonda Ltd

Aston Martin Lagonda is a leading British independent manufacturer of luxury sports cars and grand tourers, with a global reputation for high quality and high-end products. I reported to the CEO as the Chief Sales Officer, driving the global commercial strategy. ► Delivered the group’s highest ever revenues of $1.2 billion in 2017, an extraordinary 48% increase on the previous year’s revenue ► Oversaw the growth of revenue by 90% over 5 years since becoming Global Sales Director, seeing an incredible increase of the EBITDA by 300%

Regional Director Europe
Jan ‘09 - Dec ‘12
McLaren Automotive Ltd

First employee of the European Region within McLaren Automotive. Start-up. Responsible for the recruitment and training of the European Management team and the launch of the European dealer network. Laid the foundation for a new Sales, After Sales, PR and Marketing organisation.

Managing Director Jaguar Land Rover Austria / China / France
Jan ‘01 - Dec ‘08
Jaguar Land Rover

Managing Director Jaguar France (2006-2008) General Manager and Founder Jaguar Land Rover China (2004-2005) Managing Director Jaguar Land Rover Austria (2002-2004)

Director Product Marketing
Jan ‘98 - Dec ‘01
Renault

Reported to the Marketing Director of Renault Germany, responsible for the newly created department “Premium Vehicles”, representing 30.000 sales and generating revenue of 800 Million Euro.

Product Manager Special Products
Jan ‘93 - Dec ‘98
BMW Group

Reported to the Product Director Special Vehicles, managing the development process of the BMW Z3 Roadster and the Z8 Roadster. Co-ordinated all global marketing activities. A member of the engineering team that worked on the development and the production of these products.

Languages
English - Fluent
French - Fluent
German - Fluent
Spanish - Work Proficiency
Recommendations
Ulrich Schaefer
Senior colleague - Country Director Fisker Germany, Fisker Inc
Apr 2020 -

In my role as Country Director Germany, Austria & Switzerland I reported directly to Christian and we worked together for over 3 years. Christian is a strong senior leader & business acumen. Very successful in building top performing teams and organizations. The working ethics and team spirit in his European team were exceptional. He is a fast thinker and decision taker tackling topics in light speed. He built a strong team of 300+ people, established multiple locations across 10 European countries and ramped up deliveries in a very short time frame. I would always join him going on the same journey again.

Education & Training
ESCP Business School
‘90 - ‘93
MBA
Technische Universität Berlin
‘88 - ‘90
Management Engineering: Business
Munich, Germany