As a highly motivated and ambitious individual with a passion for luxury, fashion, and beauty industries, I specialize in digital marketing. Driven by my curiosity and eagerness to learn more, I am always seeking new opportunities to elevate my skills and expertise. With a proven track record of delivering exceptional results and driving growth, I'm always eager to learn & figure out new ways to push the boundaries of what's possible.
-Drove new team initiative, creating 360 marketing strategies for major launches, leading to improved processes & cross-functional collaboration -Developed & executed launch activation strategies across- social media, innovation, paid, e-business, influencer marketing, PR, CRM & events - Constructed performance dashboards & reports, delivering actionable insights for C-level - Led content optimisation strategy by cross-functional collaboration - Collaborated with key markets to adapt launch strategy to local needs and maximize visibility increase in sell-out
-Orchestrated end-to-end Instagram strategy for new launches - Created social commerce and chatbot on Instagram, boosting engagement and driving sales - Redesigned global newsletter strategy for more targeted and engaging content - Managed and led email marketing activations on dior.com- created content & strategy guidelines, A/B testing for local needs, analyzed performance & delivered insights, leading to +86% increase in clicks
- Developed quarterly brand reviews for C-level executives - Analyzed social media and website performance for all 10 Maisons to optimize eyewear category - Built KPI tracking dashboard for quantitative and qualitative analysis of digital activations on social media & CRM
- Conducted social media analysis for various platforms (Meta, YouTube, Weibo, WeChat, Line, etc.); - Developed Instagram strategy for Serapian, resulting in a 70% increase in followers in 6 months; - Devised VIP event strategy for Cartier; Optimized engagement on RED for Vacheron Constantin ; Performed social listening study for Jaeger LeCoultre. - Performed Google My Business audit for 14 Maisons, collaborating with Google & SEO agency to achieve 80% completion.
- Improved and analyzed key KPIs dashboard for EMEA-owned media (Meta and YouTube), and optimized brand content for post-campaign analysis - Launched local Instagram accounts for Africa and increased followers by 50% in 3 months - Planned and orchestrated the FY20 Love Me and Holiday Campaigns, managed campaign budgets and media briefs for MAC's biggest campaigns, as part of paid media team