Hi there! I'm Priyanshi Agrawal, and I'm all about fueling brand growth and expanding market presence through the power of digital marketing and strategic business development. With a track record of delivering results and driving success, I've honed my skills in marketing automation, digital strategies, and creating compelling visual identities. My journey has been marked by securing valuable PR opportunities and building strong partnerships with industry leaders. Currently pursuing an MSc in Marketing and Creativity, I'm committed to staying at the cutting edge of marketing trends and strategies, ensuring that I bring the latest and greatest to every project I undertake. Let's connect and explore how my passion for marketing and business development can drive growth for your organization. Together, we can create remarkable success stories.
An ESCP student project for which my student team was assigned a brief on a business topic, simulating a consultancy assignment for Chanel. The scope of the assignment was within the digital space on domains ranging from E-Business, Creative Media, Digital Innovation, Digital Transformation, Sustainability, and Data/Artificial Intelligence. Our team worked for 10 weeks on a part-time basis on this project, undertaking the following activities: account management, project management, analysis, proposal preparation, and final presentation to a jury made up of senior stakeholders.
1. Launched the "Refer and Earn" campaign which increased sales by 3% in six months. 2. Involved in extensive market research, strategic implementation, drafting of terms and conditions, and utilization of omnichannel strategies. 3. Established IIDE's 1st franchise and an international branch in Nepal. 4. Fostered partnerships with 6 marketing agencies in Nepal to support student recruitment and B2B collaborations.
1. Nurtured potential customers by automating multiple customer journeys across all consumer touchpoints using WebEngage and Salesforce which led to 1.2% increase in conversion rates.
1.Strategy Development: Spearheaded the creation and execution of an innovative social media strategy focused on enhancing conversion rates. 2.Utilization of Meta Business: Leveraged the capabilities of Meta Business Suite to orchestrate and manage diverse campaigns aimed at boosting brand engagement and conversions. 3.Achieved Conversion Growth: Successfully propelled the brand's conversion rate to a notable 0.7% over a span of one year, through strategic campaign management and optimization. 4.Enhanced Engagement: Elevated the brand's engagement rate to a robust 3.6%, fostering a more interactive and engaged community around the brand.
1. Developed visual brand and content strategy, which contributed to successful PR. 2. Established strategic partnerships with renowned brands like Tata, Samsung, and VisitAbuDhabi, leading to a significant 3% audience expansion. 3. Collaborated with the creative team to produce engaging marketing materials. 4. Executed both organic and paid marketing campaigns on platforms such as Facebook, Instagram, YouTube, and Google, resulting in a remarkable conversion rate increase from 2.3% to 4.2%.