- International Customer Experience, Styling, Events, Visual Merchandising –
• Piloted CX and VM initiatives, boosting store footfall between 11.6% and 32% • Developed new store concepts and rejuvenated existing layouts, and created the first "window concept" for seasonal new launches • Authored the brand's first VM Principles Manual and seasonal SALE guidelines, increasing overall footfall by 5%. Achievements: Guest speaker at key industry events, Jury member for Fashion Design Awards.
• Designed bespoke concepts for trade shows and exhibitions. • Achieved a 97% increase in online sales transactions post-launch of new photoshoot technique, and a 10% YOY increase in denim sales. • Led styling for PR, marketing, and full seasonal launches. Awards: IFA Award for Best Window Display, AW'21.
• Styled photoshoots and high-profile events, increasing brand awareness by 25% between 2016 and 2018. • Improved team efficiency by 50% through the introduction of weekly VM magazines and score sheets.
• Managed VM strategy: launched initiatives that enhanced productivity by 40%, with international Model Store set-ups in UK and Poland. • Launched a weekly product feedback and special orders, with a full price sell through of over 90%. Awards: 2013 International Award for Best VM Implementation
• Launched VM manuals and marketing concepts, and ran special buying for 2010 and 2011 seasons. • Oversaw styling for marketing campaigns, ran regular surveys and mailing campaigns. Projects: Concept, launch & admin of "Street Chic" section on www.flo-jo.ro, contributing to a 25% sales increase for highlighted products.
• Created the first in-store and window display guidelines. • Applied new selling/ exhibiting techniques to enhance customer engagement and increase sales.
• Provided customer support and technical assistance for Nobel products and services.
• Costume Assistant: Worked on feature films: "Method", "Blessed – Samantha's child", "Seed of Chucky", and "Dig it" playwriting AISB • Fabric Expert: Oversaw store activities and sourcing new styles for DaDa stores, while managing the overall image and product curation.
She was one of the amazing leaders that I had while I was young and starting my career. I had a lot of opportunities to learn from her work wise and personally as well. She has a unique way of leading people using her knowledge from the processes, tools perspective and also with an inspiring way in catching people attention, engagement and always with a growth mindset. She will do the extra mile to achieve and deliver her goals, vision. I am really grateful to have had met her and I will anytime consider any team lucky to have her onboard.