I specialise in Marketing of Fashion and Luxury Goods. I am a Masters in Fashion, Experience and Design Management graduate from SDA Bocconi School of Management, Milan, Italy. I have worked with some of the top luxury brands in Europe while pursuing this degree and post graduation. I also hold an MBA degree specialising in Marketing, which helped me with my first step into Marketing and Business Development. Over the years, I have accumulated varied expertise in Marketing, Research and Analytics. I have studied different markets and dynamics that have helped me shape an international perspective and understand the strategic side of the luxury industry. I look forward to simultaneously learning and growing within this industry.
Intelligence: • Consolidated data collected from brands across the group • Assisted the team in market segmentation and sizing for high-end fashion and beauty projections • Conducted ad-hoc research to support business in new market studies and competitor benchmarking Strategy: • Supported the Strategy Team in defining long-term strategy • Assessed competitors' strategic initiatives and new ventures through analysis and benchmarking
Assisted the Competitor Intelligence team in various activities with a focus on Fashion and Leather Goods • Monitored latest industry trends, strategic moves, financial performance of major players in luxury • Collaborated on in-depth benchmarking studies on competitors' collections, materials, price positioning and communication (offline and digital) • Created ad-hoc reports based on Masons' - Cartier, Chloé, Alaïa, Serapian, Delvaux, Dunhill, AZ Factory and top managements' requirements • Developed in-depth reports on Fashion weeks and new luxury launches
3 Months Consultancy Project in association with SDA Bocconi and Tod's • Developed a compelling signature experience for Gen Z and Millennial clientele focusing on China, APAC and USA markets • Studied market and industry trends through survey, focus group and secondary research • Delivered a detailed online and offline action plan with touch points across the customer journey
Marketing: • Developed a detailed marketing plan and budget • Partnered with media agencies and handled negotiations for various marketing activities, simultaneously improved company's branding through these activities • Managed content for company's social media pages • Represented the company at various industry expos, conferences, summits and awards Business Development: • Approached, onboarded, and managed clients in FMCG, Pharmaceuticals and Medical Devices industry • Collaborated with the Finance and Operations team to develop business proposals for clients • Maintained sales activities on Salesforce.com and submission of weekly, quarterly and annual business reports
Analysed product performance and servicing capabilities of the company •Evaluated and improved service delivery for different product portfolios •Analysed individual customer issues and lead time for each
Assisted the Marketing and Communications team in ATL advertising