"Min Song: Shapely Originality" WGSN, August 2011 Award-winning footwear designer with an original mind and a belief in authenticity and sustainability My visual language is contemporary and has an eccentric approach methodology.
•Design studio providing creative consulting services specialized in fashion footwear •Customer: H&M ladies shoe department -Product design & development – Premium & non-premium collection of flat shoe, sneaker, high-heel shoe, sandal -Hardware & Construction development and follow-up -Creating design spec sheet and sample checking -Catwalk & trend analyzing and forecast
•Sole selective creative leader & creative representative of H&M for the industrial design project with BA footwear design program at Cordwainers, London College of Fashion, University of Arts London •Producing the project concept and planning the entire program •Creative directing and guest lecturing for second-year class
•Footwear product design development & range building •Component development and structure design inc. embroidery, print, platform and outsole •Inspirational research and trend presentation – visiting Lineapelle •Seasonal inspirational trips within Europe and development trips to production sites •Attending sales meetings to follow up on current sales and to reflect tendencies on new seasonal design •Creative collaborations with print designers and swimwear, sportswear team •In charge of educating footwear technical drawing & building and maintaining of the last library •Mentoring design interns
•Womens footwear design development for KGby Kurt Geiger •In charge of footwear range & product design for UK clothing brand Biba andKG capsule collection •Hand drawing & colour CAD - Creating specs and direct communication with oversea suppliers •Inspirational and market/trend research including seasonal catwalk report
•General design studio assistant for custom made bridal & occasional shoe collection •In charge of product/in-house trim design & hand drawing sketch •Market & trend research and seasonal mood board making •Assisting handbag/footwear design for UK high street brand customer Peacock
•Womens footwear product and range design for SS14 •Inspirational research and colour & mood directing •Creating technical sketches by hand drawing •Developing materials and hardware by direct sourcing •Daily visiting to local factories - Direct communication on pattern cutting and fitting
•Design development - hand sketch, material research & sourcing •Visiting local factories on a daily basis – attending pattern meetings & sample follow-ups