Collaborate and support various local markets to deliver strategy plans and status reports. •Developing strategic thinkings to further support media strategies. •Liaising with multiple business units within IPG to ensure smooth daily activities. •Research competitor trends and insights to aid brief responses. •Ensure local market search channels are optimised to drive performance.
Designed B2C marketing material for distribution, increasing consumer awareness. •Created B2B marketing and sales content. •Developed physical and digital marketing strategies to boost growth. •Analysed competitor strategies and offerings.
Curated a range of content to diversify the audience yet remain true to the brand message. •Structuring a consistent schedule to increase audience engagement and interaction. •Analyse the most relevant and effective way to expose the brand using statistical insights to understand their target market behaviour. •Ran giveaways to increase exposure and reach. Awareness and Fundraising Project, Great Western Air Ambulance, – (June- July 2021) Participated in a team of six to organise a public fundraising event as an assessed portion of my MSc International Management course. My key responsibilities included: •Social Media Marketing: Promoted the charity through e-marketing to boost awareness and highlight brand message. •Content Creation: Created relevant posts to advertise the charity event. •Event Management: Liaised with different stakeholders to effectively coordinate an event with a coherent message.
Achieved personal sales targets alongside supporting the company's KPIs. •Designed and installed visually enticing merchandising displays. •Streamlined inventory management.
Implemented marketing plans to increase brand awareness and exposure. •Applied my marketing ideas, which boosted KPI goals. •Increased my awareness for customer needs, therefore increasing the retention of customers. •Worked alongside members in the marketing, sales and purchasing departments. •Commended on my attention to detail throughout my duration at the company.